Vice President of Marketing

Key Responsibilities: Own and execute the overall marketing strategy across brand, digital, communications, social media, sales enablement, and growth initiatives. Lead, develop, and inspire a team of four marketing professionals. Modernize and strengthen the company’s image, messaging, and market positioning while ensuring every initiative reflects the organization’s patient-first values and commitment to quality care. Develop clear, compelling messaging that communicates the organization’s differentiated value to referral sources, provider partners, patients, payers, and other key stakeholders. Lead brand integration efforts for acquired companies, creating cohesive go-to-market and communication plans that preserve local market credibility while aligning businesses under the broader enterprise brand. Optimize the company website, digital presence, and social media strategy to improve engagement, visibility, and lead generation. Partner closely with sales leadership to create relevant, high-quality collateral, presentations, campaigns, and tools that improve sales effectiveness. Build marketing programs that support market expansion, referral-source engagement, service-line growth, and organizational objectives. Ensure brand consistency across internal and external communications, digital channels, sales materials, and acquired entities. Track campaign and channel performance, using data and market feedback to refine strategy and demonstrate marketing impact.

Qualifications: Proven marketing leadership experience, ideally within healthcare, infusion therapy, specialty pharmacy, or a related provider-services environment. Direct infusion therapy experience is strongly preferred. Demonstrated success integrating acquired companies into a unified brand and communications strategy. Strong digital marketing expertise, including website optimization, social media strategy, content development, and engagement growth. Experience building effective sales enablement materials and marketing programs that directly support commercial performance. A track record of modernizing an organization’s image, refining messaging, and effectively promoting its culture, mission, and values. Strong strategic thinking paired with the ability to execute and deliver in a fast-paced, growth-oriented environment. Exceptional written, verbal, and interpersonal communication skills. Ability to collaborate effectively with executive leadership, commercial teams, operations, clinical stakeholders, and external partners. Prior experience leading and developing a marketing team. This is an opportunity for a high-impact marketing leader to shape the voice, brand, and commercial presence of a growing national infusion organization while helping advance a mission centered on exceptional patient care.