Marketing Coordinator

Key Responsibilities: Own the development and execution of marketing campaigns across digital, email, social, web, print, and event channels, managing initiatives from planning through launch and performance reporting. Serve as the primary day-to-day marketing resource for assigned clients, proactively identifying needs, recommending priorities, and keeping marketing efforts moving forward. Develop and maintain actionable client marketing plans and campaign priorities, translating broader business goals into recommended tactics, timelines, and deliverables. Develop and manage content for email campaigns, newsletters, social media, websites, landing pages, and other client communications. Maintain and manage social and email content calendars, coordinating timelines, stakeholders, and deliverables while adapting to shifting priorities and last-minute needs. Manage website and landing page updates, including ongoing site improvements and campaign-specific content. Partner with clients, internal teams, sponsors, and other stakeholders to develop collateral, presentations, promotional materials, and other marketing assets. Coordinate with subject matter experts and other reviewers to ensure client content is accurate, consistent, and appropriate for its intended audience. Analyze campaign performance, identify opportunities for improvement, and recommend adjustments to strengthen future initiatives. Anticipate client and project needs, identify potential roadblocks, and proactively recommend solutions to keep work moving forward. Manage multiple projects and stakeholders simultaneously while ensuring brand consistency, quality, attention to detail, and strong follow-through; coordinate with external vendors and agencies as needed. Integrate AI tools into campaign planning, content development, and reporting workflows to work more efficiently, and apply judgment and review to keep AI-assisted output accurate, on-brand, and appropriate for each client. Perform other duties and support additional projects as needed based on client and business needs.

Basic Qualifications: Associate’s degree in Marketing, Communications, Business, or a related field required; bachelor’s degree preferred.3+ years of relevant marketing experience, including demonstrated experience independently managing marketing campaigns or initiatives from planning through execution. Demonstrated ability to turn broad client or business objectives into actionable marketing plans, recommend appropriate tactics, and follow through on implementation and results. Experience working directly with clients or external stakeholders in a professional, service-oriented environment, with strong written and verbal communication skills. Strong project management, organization, and judgment, with the ability to establish timelines, coordinate stakeholders, anticipate needs, prioritize competing deadlines, and independently drive work forward. Experience developing and managing content across email, social media, web, and other digital marketing channels. Experience with marketing platforms such as HubSpot, Salesforce, Marketo, Mailchimp, or similar tools. Ability to analyze campaign performance and translate data into meaningful insights and recommendations. Hands-on experience using generative AI tools (such as ChatGPT, Claude, or Copilot) in marketing work and a willingness to adapt as tools and workflows evolve. Working knowledge of graphic design tools such as Adobe Creative Suite or Canva. Basic knowledge of SEO/SEM best practices, with an understanding of how content is surfaced in AI search tools and answer engines (AEO/GEO).Proficiency with Microsoft Office Suite and comfort working across standard business technology and platforms.

Preferred Qualifications: Experience in a client services, agency, consulting, association management, or professional services environment. Experience serving as a primary marketing resource for a client, brand, or business unit, including balancing strategy development and hands-on execution. Experience working across multiple clients, brands, or business units simultaneously.

Additional Requirements: Employment is contingent upon successful completion of a background check. Must be legally authorized to work in the U.S. and not require employment visa sponsorship. Comfortable working in a hybrid environment and able to commute to the office at least three days per week. Excellent written and verbal communication skills, with the ability to convey information clearly and professionally.

Physical requirements: must be able to lift and carry up to 50 lbs and stand for extended periods as needed for event support.

Salary: The base salary range for this position starts at $61k annually. Final compensation will be determined based on experience and qualifications.

Location: Nashville, TNHybrid Schedule (3 days in, 2 days remote) - this is not a fully remote role. Our Nashville HQ is located at 450 Rev Kelly Smith Way, Nashville, TN 37203 (in the Capitol View Area).