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Social Commerce / TikTok Shop Lead (BEAUTY)
Hybrid: 3 Days in NYCWe're looking for a commercially minded social commerce leader to build and accelerate a high-growth TikTok Shop business. You'll turn emerging platform opportunities into a scalable revenue channel, balancing sharp performance analysis with creative, creator-led execution. This is a high-visibility role with ownership of strategy, operations, partnerships, and profitability. If you thrive where culture, commerce, and data intersect, this is an opportunity to make a measurable impact.
What You'll Do:
  • Lead the strategy and day-to-day growth of TikTok Shop and other social commerce channels.
  • Own revenue performance, GMV growth, margin health, and channel investment decisions.
  • Shape product assortment, promotions, bundles, and pricing using live platform insights.
  • Build and manage productive relationships with agencies, creators, affiliates, and platform partners.
  • Develop scalable creator and affiliate programs that expand reach while driving profitable results.
  • Guide live-shopping initiatives and create repeatable playbooks for launches, testing, and growth.
  • Partner across marketing, DTC, sales, creative, and operations to maximize cross-channel impact.
  • Bring strong experience in social commerce, marketplaces, affiliate marketing, or creator-driven revenue channels, along with exceptional analytical and communication skills.

Also on the board Same function, level within a rung

Level

Manager

Location

New York, NY

Occupation

Online Merchants

Industry

Other Services Related to Advertising

Posted

yesterday

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