Director of Golf Club Fitting & Sales

The Opportunity: We are looking for aDirector of Golf Club Fitting & Salesto build, lead, and scale our entire club fitting and club sales division. This person will be responsible for: Building aworld-class fitting and sales system Driving$750K–$1M+ in club revenue per location Training and developing our team to confidently sell premium equipment Creating structure, consistency, and accountability across all locations You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.

Core Responsibilities: 1. Build & Scale the Club Fitting Business Develop and implement aclear, repeatable fitting systemacross all locations Drive club sales performance across all departments (coaching, fitting, etc.)Establish best practices for: Fitting flow and experience Product recommendations Pricing and packaging strategy Ensure every location is positioned to hit$750K–$1M+ in club revenue annually Build aclub sales playbookthat integrates into the UGP client journey Train coaches and fitters on: How to present equipment confidently How to connect performance to product How to close club sales naturally within sessions Eventually expand into broadersales training across departments Recruit, hire, and developdedicated club fittersat each location Oversee performance and accountability of all fitters Elevate the sales capability ofevery coach on staff Set clear expectations, KPIs, and performance standards Own and maintaindemo matrices across all locations Ensure setups are: Simple Organized Easy for coaches to use Continuously optimize equipment offerings based on performance and demand 5. Build Shop Collaboration Work directly with the build shop to ensure: Efficient turnaround times High-quality builds Clear communication between fitting and build teams Provide feedback and direction on systems and processes Maintain authority to improve or restructure operations if needed Build and manage relationships with key OEMs (Titleist, Taylor Made, Callaway, Ping, etc.)Ensure UGP is positioned as a premium partner within the industry Align product availability with business needsKPIs & Success Metrics This role is highly performance-driven. Success will be measured by:

Attach Rate: % of clients purchasing clubs after assessments Gross Margin:25–40%Build Turnaround Time System Adoption Across Locations What We’re Looking For Experience Proven experience inclub fitting, golf equipment, or related industry Strong background insales and revenue generation Experience building and scaling systems (not just maintaining them)Experience managing and developing a team Profile Combination of: Golf industry knowledge Systems thinker who can turn chaos into structure Strong communicator who can train and influence others Competitive, driven, and comfortable being held accountable to numbers Non-Negotiables Has built or significantly improved a system before Has managed people and driven performance Comfortable operating in a fast-paced, high-growth environment In-person presence required (no fully remote candidates)Compensation Performance-Based Incentives: TBD (tied to revenue, KPIs, and growth)Long-term upside for the right candidate as the business scales Primarily based out of ourcorporate office (Irvine)Other UGP locations Out-of-state locations annually Hands-on, in-person leadership role Why This Role Matters This is one of the most important hires in the company. Club fitting and equipment is a massive opportunity for UGP — but only if it’s done at aworld-class level with structure, consistency, and strong leadership. If you’re looking to: Build something from the ground up Have real ownership and impact Be part of scaling a premium brand This is that opportunity.$100,000 - $200,000 Director of Club Fitting$100,000 - $200,000 USD