Executive Vice President, Measurement for Marketers

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. The Executive Vice President, Measurement for Marketers (MFM), will lead ANA’s efforts to shape the future of marketing and media measurement. This senior executive will establish and advance a clear, marketer-led vision, helping marketers navigate an increasingly fragmented, data-driven, and AI-enabled ecosystem while strengthening their ability to demonstrate marketing’s contribution to business growth and enterprise value. The EVP will represent the priorities of marketers to senior executives across the marketing and advertising ecosystem and build strong relationships with measurement providers, platforms, media companies, agencies, standards-setting organizations, and industry associations. The executive will convene diverse stakeholders, foster cross-industry collaboration, and lead efforts to improve the quality, transparency, consistency, comparability, and business relevance of measurement. The portfolio includes major strategic initiatives, proprietary research and guidance, the Enterprise Marketing Measurement Leadership Council, a national industry conference, additional member events, and other educational and thought-leadership programs. As a member of the CEO’s senior leadership team, the EVP will contribute strategic thinking and executive judgment to the broader leadership and operations of the ANA. The successful candidate will bring the credibility, relationships, judgment, and subject-matter expertise required to shape industry priorities and move the measurement ecosystem toward practical solutions that better serve marketers. Establish and lead the strategic agenda for the Measurement for Marketers practice, advancing its focus beyond paid-media measurement to encompass the holistic measurement of marketing’s contribution to business growth and enterprise value. Serve as ANA’s senior subject-matter expert and external representative on marketing and media measurement, articulating a clear marketer perspective with senior executives, industry organizations, standards bodies, and other influential stakeholders. Build trusted relationships and foster collaboration with marketers, agencies, media companies, platforms, measurement providers, industry associations, and standards-setting organizations. Lead initiatives that improve the quality, transparency, consistency, comparability, and business relevance of measurement, addressing both holistic enterprise marketing impact and the effectiveness of paid-media investments. Strengthen marketers’ ability to connect marketing activity and investment to incremental growth, brand and customer value, market share, profitability, and other enterprise outcomes. Lead the Enterprise Marketing Measurement Leadership Council and other executive and industry forums that identify marketer priorities, inform the MFM agenda, and help build support for meaningful industry progress. Monitor developments in media, data, technology, privacy, artificial intelligence, and measurement methodologies; Provide strategic oversight of the practice’s portfolio, including the national industry conference, additional member events, webinars, committees, executive engagement, educational programming, and thought-leadership content. Deep commitment to understanding and serving the needs of ANA members, with the ability to translate their priorities and challenges into meaningful initiatives, practical resources, and broader industry progress. Ability to anticipate consequential changes in marketing, media, data, technology, and measurement; Deep understanding of the marketing and media measurement ecosystem, with the ability to connect measurement methodologies and technical issues to marketing effectiveness, business growth, financial outcomes, and enterprise value. Influence and coalition building: Ability to move fluidly between long-term industry strategy and the practical decisions required to translate that strategy into high-quality research, guidance, initiatives, events, and member value. Personal integrity and accountability: High degree of personal ownership, intellectual curiosity, diplomacy, discretion, and integrity, with the maturity and judgment required to represent ANA in complex and highly visible industry settings. Bachelor’s degree from an accredited institution; advanced degree in a relevant field preferred. At least 15 years of progressively responsible experience in marketing and/or media measurement, marketing effectiveness, research, analytics, advertising, or a related field. Deep knowledge of both enterprise marketing measurement and paid-media measurement, including their connection to marketing effectiveness, business growth, and enterprise value. Demonstrated success building relationships, convening diverse stakeholders, and advancing multi-organization initiatives through influence and collaboration. Ability and willingness to travel as required. Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to.