Senior Video Program Manager (Remote)

Summary: The Senior Video Program Manager will translate strategic direction into flawless execution managing the channel, producing and shepherding video programs from ideation through publishing, and continuously optimizing videos for SEO + AI search discoverability, engagement, and product awareness. This requires deep You Tube platform expertise, good understanding of SEO and GEO practices, sound independent judgment on execution trade-offs, and the ability to work autonomously across cross-functional and agency partners while staying tightly aligned to business priorities and audience focus.

Duties: * Own day-to-day execution of the Mid-market You Tube channel and video content programs in alignment with the overall You Tube strategy* Serve as the operational lead: channel management, community management, video production/program management, and performance reporting* Partner cross-functionally with internal teams (Comms, Search, Marketing, Sales and Customer Success) and external agencies to bring video programs to life* Stay ahead of You Tube and search trends, platform and LLM features, and the competitive/creator landscape, and proactively bring optimization recommendations as feedback loop for video content* Stay current on You Tube algorithm changes, platform features (Shorts, chapters, end screens, playlists, quiz, etc.), and emerging channel and creative trends, translating them into concrete optimization recommendations Requirements* Experience with communication and marketing programs for enterprise technology products and/or B2B software industry* Experience in crafting messages and producing videos for mid-market and enterprise level business audiences* Experience managing an editorial calendar, You Tube uploading, reviewing and editing videos with applied brand, GEO/SEO, and audience behavior best practices* Hands-on experience managing various content projects related to product go-to-market, audience, and GEO/SEO improvements, and stakeholder management* Strong understanding of SEO and GEO (Generative Engine Optimization) principles; Knows how to structure metadata, transcripts, and content so it surfaces and gets cited by both traditional search engines and AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini)* Deep product curiosity and understanding; Comfortable learning about the client's product portfolio and product features, business objectives, target audiences, and the You Tube/creator competitive landscape to then apply these insights to shape channel and video programs* Excellent leadership, strategic thinking, professional writing and communication skills* Highly detail-oriented, with strong organizational and project-management skills* Able to meet deadlines and work cross-functionally with teams to lead programs and get team alignment* Strong ability to take strategic direction, research necessary tactics, and create a working process of execution* Able to juggle multiple video programs at once and take initiative to drive velocity and results with high-quality execution* Proven ability to program manage and work cross-functionally across comms, creative, marketing, product, legal, and external partners Job Type Contract Compensation 70 - $80