Head of Marketing Management

Our best work happens when we act in service of others. Director, Loyalty & Lifecycle Marketing As Director, Loyalty & Lifecycle Marketing at CAVA, you will lead the strategy, execution, and optimization of our guest loyalty program and lifecycle marketing efforts. You'll lead a team responsible for loyalty strategy, CRM, lifecycle marketing, email, push, SMS, personalization, and guest engagement across owned channels. This role is ideal for a strategic, data-informed leader who thrives at the intersection of loyalty, lifecycle marketing, guest behavior, and marketing technology to drive retention, frequency, customer lifetime value, and long-term brand affinity. We look for leaders who develop talent, challenge the status quo, and stay grounded in guest and team member service, inclusion, and long-term impact. Own the performance, evolution, and roadmap of the loyalty program — balancing business goals with guest needs.tiers, bonus rewards, surprise & delight moments, referral programs).Partner with Product, Marketing, and Digital teams to evolve loyalty mechanics, functionality, and user experience. Develop and optimize CRM lifecycle journeys that drive ongoing participation and maximize lifetime value. Guide segmentation strategy for loyalty and CRM messaging based on behavior, recency, frequency, and preferences. Collaborate with Data & Analytics to track loyalty KPIs and uncover insights to guide strategy and improvements. Build and manage strategic partnerships to enhance loyalty rewards, experiences, or brand relevance. Serve as a key voice in prioritizing loyalty-related product enhancements and platform needs.8–10 years of experience in loyalty strategy, customer marketing, CRM, or consumer engagement in a multi-unit or omnichannel environment.~ Proven success growing customer retention, frequency, and LTV through evergreen engagement strategies.~ Strong cross-functional collaborator with experience working alongside Product, Marketing, Digital, and Analytics teams.~ Experience with enterprise loyalty platforms and enterprise email/CRM marketing platforms. Strong analytical acumen — able to translate data into insights, and insights into growth strategies.~ Passion for food, hospitality, and building long-term guest relationships.~ Bachelor's degree required; MBA or advanced degree preferred. Ability to maintain stationary position to be able to operate a computer and other office equipment Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable Competitive salary, plus bonus and long-term incentives*~ Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community~ Health, Dental, Vision, Telemedicine, Pet Insurance plus more!~Free CAVA food~ Casual work environment~ The opportunity to be on the ground floor of a rapidly growing brand~ A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.~ The posting range is an all cash range. As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law. Please visit our Notice at Collection and Privacy Policy to learn about our information practices in the job application and employment context.