r2 globalMiami Beach, FL
Director of DTC Growth
$150,000 - $200,000
Apply (opens in a new tab)Director of DTC Growth
Director of DTC Growth
r2 globalMiami Beach, FL
Apply for this role (opens in a new tab)yesterday
$150,000 - $200,000
Job Title: Director of DTC eCommerce
Location: Fort Lauderdale, FL
Department: Marketing / Digital Commerce
Reports To: Chief Marketing Officer
Position Summary:
The Director of DTC eCommerce is responsible for driving the company’s eCommerce strategy, growth, and performance across Shopify. This role oversees the end-to-end eCommerce operations, including Shopify management, digital marketing, conversion optimization, subscriptions, analytics, and customer experience.
Key Responsibilities: Strategic Leadership:
- Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
- Lead digital initiatives that enhance the brand’s online presence and customer journey.
- Collaborate with executive leadership to align eCommerce goals with broader business objectives.
- Marketing & Conversion Optimization:
- Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.
- Oversee A/B testing, personalization, and conversion rate optimization strategies.
- Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.
- Team Leadership:
- Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.
- Foster a culture of innovation, collaboration, and accountability.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role
- Expert knowledge of DTC platforms from scratch, particularly on Shopify.
- Experience launching subscription programmes.
- Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
- Excellent leadership, project management, and communication skills.
Compensation & Benefits:
- Salary from $150,000 - $200,000 for the right candidate.
- Performance-based bonus
- Health, dental, and vision insurance 401(k) with company match
- Generous PTO
Also on the board Same function, level within a rung
Level
Manager
Salary
$150,000 - $200,000
Location
Miami Beach, FL
Occupation
Marketing Managers
Industry
Department Stores
Posted
yesterday