Director of Marketing & Brand Strategy

Responsibilities: Lead enrollment and institutional marketing strategies across first-year, transfer, graduate, online, and adult learner audiences Partner with academic programs to assess market demand and align marketing with institutional priorities Oversee brand management, guidelines, and messaging across colleges and units Manage internal and external marketing partnerships, vendors, and agency relationships Lead a five-person marketing team and coordinate with cross-functional stakeholders to integrate campaigns Analyze marketing performance data to inform budgets, tactics, and ROI Represent the department in committees and strategic initiatives Translate market intelligence into actionable leadership recommendations Monitor trends and emerging tools to strengthen enrollment outcomes and brand reputation

Key requirements: Bachelor’s degree in marketing, communications or a related field 7+ years of progressive marketing leadership, preferably in higher education enrollment marketing or multidisciplinary agency environments Track record in integrated marketing initiatives with measurable results (enrollment growth, lead generation, engagement) Ability to adapt to evolving marketing trends and technologies while balancing creativity with data ROI Experience using CRM and audience data to evaluate marketing effectiveness across the enrollment funnel Direct experience leading a major brand refresh or institutional positioning campaign Expertise in brand strategy, digital marketing, and multi-channel campaigns Experience writing and editing audience-centered creative copy for digital and traditional media Ability to communicate insights to executive leadership and diverse stakeholders Experience supervising creative staff and managing vendor contracts Strategic thinking Leadership and people management Cross-functional collaboration CRM analytics Data-informed marketing Digital marketing and multi-channel campaigns