Product Marketing Specialist

Position Summary: The Product Marketing Specialist is a strategic, hands-on marketing role responsible for developing and executing integrated marketing strategies for an assigned portfolio of SCCE & HCCA programs, products, and services. Portfolios may include conferences, educational programs, membership initiatives, certification programs, publications, and other paid products. This position serves as the primary marketing contact for its assigned portfolio, with responsibility for understanding target audiences, developing effective positioning and messaging, executing integrated campaigns, and using customer insights and performance data to improve results. The Product Marketing Specialist works closely with internal stakeholders, Creative, Marketing Operations, and other members of the Marketing team to drive audience growth, engagement, and revenue.

Key Responsibilities: Develop integrated marketing strategies and campaign plans for assigned programs and products that support organizational goals, revenue targets, and audience needs. Develop positioning, value propositions, messaging, audience segmentation, channel strategies, timelines, and success metrics. Partner with internal stakeholders to translate business and program objectives into effective marketing strategies. Develop scalable marketing approaches for recurring programs, applying learnings from prior campaigns to strengthen future campaigns and results. Recommend marketing approaches and priorities based on customer insights, organizational objectives, revenue opportunities, and campaign performance. Manage multiple concurrent campaigns and priorities across the assigned portfolio. Manage marketing budgets for assigned programs and products, including allocating spend across campaigns and channels, monitoring expenditures against budget, and adjusting investments based on performance, priorities, and expected return. Make data-informed recommendations regarding marketing investment, including where to increase, reduce, or reallocate spend to support registration, revenue, and audience-growth objectives. Audience Insights & Engagement Develop a strong understanding of target audiences, including their needs, interests, challenges, behaviors, and motivations. Proactively engage with members, attendees, customers, prospects, and other audiences to understand what resonates, what does not, and why. Gather insights from audience conversations, surveys, campaign data, event interactions, market trends, and stakeholder feedback and turn customer insights into action through stronger positioning, messaging, and marketing strategies. Attend select SCCE & HCCA programs and events to engage with audiences, observe the customer experience, and gather insights that can improve marketing efforts. Campaign Execution & Optimization Plan and execute integrated campaigns across email, paid search, paid and organic social, SMS, digital advertising, partner marketing, web, and other marketing channels. Develop creative briefs and collaborate with Creative and Marketing Operations to deliver campaigns on schedule. Manage campaigns from planning and launch through optimization and post-campaign analysis. Monitor results and apply learnings across recurring campaigns to continually improve messaging, targeting, timing, channel mix, and campaign effectiveness. Performance & Audience Growth Own marketing performance for assigned programs and products, tracking registrations, revenue, conversions, engagement, and other key performance indicators. Identify opportunities for audience segmentation, lifecycle marketing, personalization, cross-promotion, and other strategies to increase engagement and conversion. Use campaign performance, audience insights, and customer feedback to make informed decisions and provide actionable recommendations. Take ownership of improving performance when assigned programs are behind established goals, identifying and executing additional tactics as needed, including direct outreach to prospective attendees or customers through phone calls, email, or other appropriate channels to help drive registrations, participation, and revenue. Serve as the primary marketing contact for assigned programs and products, providing marketing guidance and recommendations to internal stakeholders. Collaborate with Marketing Operations to effectively leverage CRM data, marketing automation, reporting, and campaign workflows. Stay current on marketing trends, technologies, and audience behaviors and bring forward ideas to improve marketing effectiveness and results.

Qualifications: Required Bachelor's degree in marketing or equivalent experience. 3+ years of relevant marketing experience, with demonstrated experience developing and executing integrated marketing campaigns. Experience developing multi-channel marketing strategies, positioning, messaging, and audience segmentation. Ability to think strategically while effectively managing day-to-day campaign execution and multiple priorities in a fast-paced environment. Experience using campaign performance data and audience insights to make marketing decisions and improve results. Experience with marketing automation, CRM, analytics, and campaign management platforms. Strong project management, written, verbal, and interpersonal communication skills. Demonstrated ability to build relationships and work effectively across teams and with internal stakeholders. Curious and action-oriented, with a willingness to test new ideas, learn from results, and adjust approaches based on audience feedback and performance. Comfortable initiating conversations, asking questions, seeking feedback, and engaging with customers and audiences. Ability and willingness to travel approximately 2–3 times per year. Preferred Experience marketing conferences, educational programs, memberships, certifications, publications, or professional services. Experience working within a professional association or membership organization. Experience with HubSpot, GA4, paid media platforms, and project management systems. Experience with video and organic social content creation.

Ideal Candidate: The ideal candidate is an energetic, curious, and action-oriented marketer who enjoys both developing strategy and bringing it to life. They thrive in a fast-paced environment, are comfortable managing multiple priorities, and are excited by the opportunity to try new approaches and continually improve how programs and products are marketed. They have a genuine interest in understanding the audience and are comfortable connecting with members, attendees, customers, and prospects to learn what matters to them and what resonates. They combine customer insights with campaign and performance data to make thoughtful decisions, identify opportunities, and turn insights into action. This person is organized and adaptable and can move comfortably between planning, execution, and optimization. They bring enthusiasm, initiative, and a willingness to experiment - building on what worked, adjusting what did not, testing new approaches, and applying those lessons to make each campaign stronger. They are willing to go beyond traditional marketing tactics when results require it and are comfortable taking direct action to help improve program performance. The salary for this position will be offered at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting influenced by a variety of relevant factors including but not limited to applicant's skills, work experience, qualifications, degrees, professional certifications, work arrangements and geographic location.