As Content Strategy Manager, you will own the content strategy for assigned audience segments, turning campaign plans into scalable, AI-powered content systems that build real authority. You'll work at the intersection of Integrated Marketing, Product Marketing, and Content Operations — designing modular content kits, working with AI & writers, and ensuring every asset we produce has measurable impact. This is a role for someone who thinks in systems, leads through structure, and knows how to make content work harder across the entire funnel.
Responsibilities:
Translate Strategy into Content Plans: Work directly with Integrated Marketing (IMM) and Product Marketing (PMM) to translate campaign strategies into modular, audience-aligned content plans — including marquee assets, derivatives, and blog cadence on a quarterly basis.
Design Complete Content Kits: Ensure all assets are built with a distribution plan in mind and brief content in as a "complete kit" with necessary activation components including social posts, blogs, and supporting collateral.
Scale with AI + Human Expertise: Use AI tools to generate first drafts, derivative content, and audience variants at scale — then apply human expertise for strategic framing, competitive positioning, and narrative quality.
Build Structured Content Briefs: Create content briefs optimized for both human writers and AI tools, including audience, funnel stage, key messages, proof points, CTA, and entity/topic cluster mapping.
Lead Content Reviews & Delivery: Serve as the primary stakeholder across content reviews, coordinating with Content Ops and Client Services to keep delivery on time and on standard.
Own Audience Content Architecture: Own the content architecture for assigned audience segments, ensuring our content builds depth around priority topics so that AI platforms and search engines recognize our company as the definitive expert.
Drive Efficiency through Modularity: Identify opportunities to streamline content creation across campaigns to reduce redundant work and maximize resource use through modular, reusable content components.
Measure & Optimize: Monitor how content performs throughout the funnel and use data to inform the development of future content kits.
What You Bring:
Content Strategy & Systems Thinking: Proven experience developing audience-centric content strategies within a B2B or enterprise technology environment, with a track record of building scalable, modular content systems.
Cross-Functional Partnership: Demonstrated ability to work closely with Integrated Marketing, Product Marketing, and creative production teams to align content with campaign priorities and go-to-market plans.
AI-Augmented Content Creation: Experience leveraging AI tools for content drafting, adaptation, and scaling — paired with strong editorial judgment to ensure strategic quality, brand voice, and competitive differentiation.
Content Operations Acumen: Familiarity with content production workflows, editorial calendars, and project management tools (e.g., Asana), with the ability to manage multiple content workstreams and stakeholders simultaneously.
Data-Driven Mindset: Ability to use content performance data — across funnel stages, channels, and audience segments — to continuously refine content strategy and prioritize high-impact efforts.
Compensation: $40 - $50 per hour
