Website Optimization Lead: CRO & Personalization Expert

Octus is seeking a Website Optimization Lead to build and evolve its optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every interaction is measurable and aligned with business objectives. Collaborating with the Digital Marketing team, you will use data to identify opportunities, develop hypotheses and drive a continuous