Product Marketing Lead, Self-Serve Growth & Messaging

Lovable is seeking a senior product marketing professional to lead messaging for the self-serve journey. You will own how we talk to users at every stage, from onboarding emails to upgrade prompts, and partner with the Growth PM and Lifecycle teams to bring a strong, on-brand voice to content across email, in-app surfaces, and push notifications. You will craft messaging tailored to segments like solo founders and small teams, develop guidance for lifecycle campaigns, and help drive activation,