Senior Marketing Operations Transformation Consultant

Location: Chicago, IL | Hybrid

Position Type: Contract

Education: Bachelor's Degree Required

About the Opportunity: A well-established organization is seeking an experienced Marketing Operations Transformation Consultant to improve and streamline its marketing campaign delivery processes. This individual will play a key role in strengthening operational efficiency, establishing consistent execution standards, improving quality assurance, and increasing the overall capacity of a marketing operations team. The consultant will evaluate existing workflows, identify opportunities for improvement, and lead the implementation of scalable processes that enhance campaign speed, accuracy, and reliability. Working closely with marketing analytics and cross-functional stakeholders, this person will help connect customer data, audience strategy, campaign execution, and performance measurement. This is a hands-on consulting opportunity for someone who understands both marketing technology platforms and the operational processes required to execute complex, data-driven campaigns.

Marketing Operations & Process Transformation: Evaluate existing marketing operations workflows, documentation, and campaign delivery processes to identify inefficiencies, bottlenecks, unnecessary customization, and opportunities to improve execution. Develop and implement a prioritized transformation roadmap with defined deliverables, ownership, timelines, dependencies, and success metrics. Redesign campaign workflows, establish standardized build practices, and implement repeatable processes across multiple campaign types. Improve operational speed, quality, consistency, and team capacity while minimizing rework and delays. Develop practical process documentation, standard operating procedures, checklists, and step-by-step guides. Lead adoption of new processes through team training, communication, and ongoing support.

Campaign Quality Assurance & Release Management: Establish and implement standardized, risk-based campaign QA practices, testing procedures, and release controls. Develop quality checklists and testing standards covering audience logic, data accuracy, content, links, personalization, consent, suppression rules, rendering, approvals, and launch readiness. Implement defect tracking, test documentation, escalation procedures, and release approval processes. Define clear responsibilities and handoffs between campaign development, independent QA, and final release approval. Establish an appropriate QA coverage model, including defining responsibilities and requirements for a dedicated QA resource. Develop processes for managing late changes, incomplete requirements, delayed approvals, and compressed campaign timelines.

Audience Strategy & Campaign Optimization: Partner with Marketing Analytics to incorporate data-driven audience selection and customer journey planning into campaign operations. Establish repeatable approaches for audience segmentation, campaign targeting, and touchpoint sequencing across digital and other marketing channels. Develop reusable audience segments, journey maps, and campaign templates. Align campaign execution with business objectives, customer data, experimentation, and measurable performance. Balance audience reach, campaign deliverability, and customer communication frequency. Translate approved audience and journey strategies into actionable campaign requirements and QA standards.

Marketing Technology & Data Enablement: Evaluate existing marketing technology capabilities and identify opportunities to improve platform utilization, automation, and campaign execution. Recommend and implement platform enhancements based on business value, feasibility, and measurable impact. Establish processes for requesting, defining, validating, documenting, and approving new customer data elements. Partner with data owners and subject matter experts to coordinate the availability and activation of customer data across marketing platforms. Identify opportunities to reduce manual work and improve the use of existing technology capabilities.

Measurement & Continuous Improvement: Establish operational baselines and measurable success criteria for process improvements. Track improvements in campaign delivery speed, quality, reliability, and operational capacity. Ensure newly developed workflows, standards, and procedures are adopted and actively used by the team. Leave behind sustainable processes, documentation, and operating practices that support long-term improvement.

Required Qualifications: Bachelor's degree required.5+ years of hands-on experience with Braze and Amperity, including building, launching, and monitoring campaigns in live marketing operations environments. Extensive experience redesigning and implementing marketing operations processes and campaign delivery workflows. Demonstrated success improving campaign execution speed, quality, consistency, and operational efficiency. Strong understanding of campaign development, audience segmentation, customer data platforms (CDPs), and email service provider (ESP) activation. Deep experience with campaign quality assurance, risk-based testing, defect management, release controls, and campaign launch readiness. Experience developing reusable audience segments, campaign templates, and standardized operational practices. Strong knowledge of audience strategy, customer journey planning, experimentation, deliverability, recipient fatigue, and campaign performance measurement. Ability to work directly within marketing technology platforms and translate business objectives and analytical findings into practical workflows. Experience improving team collaboration, clarifying responsibilities, and establishing effective cross-functional handoffs. Excellent communication, documentation, facilitation, and training skills.

Preferred Qualifications: Braze and/or Amperity certifications. Experience implementing marketing operations transformation initiatives within complex organizations. Background in process improvement, operational excellence, or quality assurance. Relevant process improvement or QA certifications.