Digital Marketing Strategist

Responsibilities: Develop monthly social media strategies, content calendars, promotional plans, and platform priorities. Write, schedule, and publish organic content across Instagram, Facebook, Linked In, Tik Tok, and Google Business Profile. Capture and produce on-location photo and video content; create Reels, short-form video, and basic Canva graphics. Build, launch, manage, and optimize paid Meta and Tik Tok campaigns, including targeting, creative, copy, placements, and budgets. Monitor paid campaign performance weekly, test improvements, adjust spend, and pause underperforming ads. Prepare monthly social and paid-media performance reports, plus mid-month campaign updates. Draft, build, test, and send email campaigns; maintain and improve email automations and flows. Coordinate with internal teams on creative needs, approvals, account access, and campaign deadlines. Identify content trends, platform changes, and optimization opportunities, bringing proactive recommendations to planning cycles.

Qualifications: 5+ years of experience in social media marketing, paid advertising, and/or email marketing. Strong working knowledge of Meta Ads Manager, Tik Tok advertising, social publishing tools, and email platforms such as Klaviyo or Mailchimp. Experience creating engaging social content, including short-form video, Reels, and basic visual assets. Comfortable interpreting performance data, including engagement, click-through rate, cost per result, and return on ad spend. Excellent attention to detail with the ability to manage multiple deadlines, accounts, and approval workflows. Proactive, self-directed communicator who raises risks early and follows through on commitments. Current knowledge of social media trends, platform updates, advertising policies, and digital marketing best practices. Ability to work locally in the Nashville or Franklin, Tennessee area and participate in occasional content shoots. This is a tactical, execution-focused opportunity for a marketer who combines creative judgment, analytical thinking, and a strong sense of ownership.