Senior Growth Marketing Manager, Content & Lifecycle - Canada

Key Responsibilities: Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting. Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO.Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content. Own the Hire Ready newsletter end to end: content strategy, weekly sends, subscriber growth, and performance, turning a large existing audience into a real marketing channel. Build content-driven email acquisition: create lead magnets (reports, whitepapers, templates), embed opt-in strategy across content, and build welcome and nurture flows that convert subscribers into registrations, in coordination with our Lifecycle owner. Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce. Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar. Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing. Manage and develop our editorial team (one full-time writer, one part-time contractor) and coordinate ad-hoc video content with a contractor. Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.

Required Skills & Qualifications: 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required)Elite content creation and editing skills, both producing high-quality writing and raising the quality of others Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope and topic assignmentAEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations and AI referral traffic without sacrificing SEOCRO instinct: can review a content page, identify conversion opportunities, run experiments, and iterate Lifecycle and email marketing experience: newsletter ownership and/or content-driven subscriber growth, including lead magnets and welcome/nurture flows (Hub Spot experience ideal)People management experience: managing writers or contractors and running an editorial calendar Strong AI/LLM fluency: uses Claude, ChatGPT, Cursor, or similar tools in daily workflow to compress production time without sacrificing quality Comfortable working directly in Word Press; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (Post Hog, Hotjar, Microsoft Clarity, or VWO)Self-directed and high-judgment: can take a surface, target, or opportunity and run with it without daily oversight High quality bar: comfortable elevating content, design, and conversion standards across the site Based in the US, with working hours that consistently overlap US Eastern time (EST, CT, or PT)$95,000 - $100,000 a year

Benefits: Remote work Competitive salary + stock options Flexible schedule Unlimited PTO + Canadian Holidays + Paid Sick Days Wellness stipend$1000 home office stipend, education stipend, internet stipend Apple computer provided Bi-annual company retreats