AUDIENCEX is seeking an experienced, strategic, and hands-on leader to oversee our Paid Search and Social team. This role requires a balance of strategic leadership, operational oversight, and hands-on execution, driving both client success and departmental growth. The successful candidate will be a seasoned performance marketing professional, highly skilled in client-facing engagements, adept at team leadership, and deeply enthusiastic about leveraging emerging technologies and AI-driven solutions to push the boundaries of paid media.
Key Responsibilities
Strategic & Client-Facing Leadership:
Own the strategic direction and performance of paid search and paid social across a diverse portfolio of clients, budgets, industries, and objectives. Develop full-funnel media strategies spanning brand awareness, engagement, B2B and B2C lead generation, customer acquisition, eCommerce sales, and revenue/ROAS goals. Guide campaign architecture, audience strategy, bidding, creative approach, channel mix, budget allocation, optimization, and performance forecasting. Serve as a trusted senior advisor to clients; lead strategic discussions, executive presentations, and business reviews, and step into relationships to resolve challenges and support retention and growth. Lead paid search and social audits for prospective clients, identify growth opportunities, and partner with business development on media plans, proposals, new business calls, and pitch presentations. Collaborate with Account Management, Programmatic, Creative, Analytics, and Data Science teams to connect paid media execution with broader business outcomes. Design and prioritize structured tests across audiences, creative, bidding, campaign formats, and emerging platform capabilities; translate learnings into actionable recommendations.
Departmental & Team Oversight:
Lead, coach, and develop Paid Search and Paid Social analysts/media buyers; cultivate accountability, collaboration, continuous learning, and strong execution standards. Oversee staffing capacity, workloads, resource allocation, and account assignments; conduct performance reviews, provide actionable feedback, and support career development. Own hiring and onboarding for additional team members, including interviews, candidate assessment, training, and knowledge transfer. Establish and improve workflows, documentation, quality assurance, and departmental best practices; act as the senior escalation point for complex strategy, platform, and client issues.
Hands-On Execution:
Remain hands-on in key accounts, executing campaign builds, optimization, performance analysis, and troubleshooting while coaching team members through day-to-day execution. Oversee budget pacing, bids, keyword and search-term strategy, audience segmentation, creative/ad copy testing, targeting refinements, and campaign QA.Lead tracking and measurement strategy, including pixels, conversion tags, server-side tracking, Conversions API, offline conversion imports, GA4, CRM integrations, and analytics implementations. Troubleshoot complex platform, tracking, and attribution issues with clients, technical partners, and internal teams; maintain reliable data capture and reporting. Apply a sophisticated understanding of cross-channel attribution, incrementality, conversion quality, and differences between platform-reported results and business outcomes. Oversee new client onboarding across Search & Social channels, including ad account creation, MCC/Business Manager structures, access permissions, billing coordination, audience and data integrations, tracking readiness, and campaign launches.
Innovation & Emerging Technology:
Champion the exploration and adoption of new platforms, tools, and AI-driven solutions, integrating them into client campaigns and departmental processes.
Evaluate and pilot emerging technologies, establishing AUDIENCEX as a leader in leveraging data, automation, and machine learning for Paid Search and Social excellence.
Share thought leadership internally and externally on how technology is reshaping the future of paid media.
Stay ahead of the curve by exploring emerging social channels and ensuring the team remains a first mover in adopting innovative opportunities for client growth.
Maintain deep, current platform expertise across Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, X, and relevant video advertising formats.
Qualifications:
8+ years of experience in Paid Search and Paid Social strategy and execution, with proven leadership experience overseeing teams.’Minimum of 3–5 years of experience working in a digital marketing or advertising agency.
Demonstrated success in client-facing roles, including senior-level presentations, QBRs, and strategic workshops.
Experience supporting new business development through participation in pitches, proposals, and client acquisition.
Hands-on proficiency with major platforms (Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, etc.) and third-party tools.
Strong grasp of emerging ad tech, automation, and AI-driven solutions in digital marketing.
Familiarity with the influencer marketing space and its role in shaping broader paid media strategies.
Ability to articulate and leverage the correlation between programmatic, search, and social, driving holistic strategies that maximize client ROI.Deep awareness of emerging social platforms and trends, with a passion for testing and scaling into new channels.
Exceptional ability to balance strategic leadership and tactical execution, while managing team development and operational improvements.
Proven track record of driving measurable performance outcomes and scaling department capabilities.
Strong communication, organizational, and interpersonal skills.
Compensation & Benefits
Base Salary:
Starting at $125,000 annually, with compensation determined by the candidate's experience, qualifications, and demonstrated expertise.
Performance-Based Commission: Strong commission structure tied to new business and client growth outcomes
Equity & Options: Robust options package providing long-term upside and alignment with company success
Benefits:- Excellent health, dental, vision, retirement, and wellness benefits, plus generous PTO and professional development support
- Why Join AUDIENCEX?At AUDIENCEX, you’ll join a company that doesn’t just talk about innovation — we live it. Here’s what sets us apart:
- Cutting-edge technology and AI leadership
We’re powered by AXi™, our proprietary AI-enabled data science platform. It enables privacy-safe predictive analytics, machine learning, and optimization across search, social, programmatic, creative, and analytics. You’ll have the tools to lead strategies that anticipate outcomes and drive performance.
Integrated, multichannel capability
We don’t silo the media. Our approach spans Search & Social, Programmatic Advertising, Creative, Analytics & Insights, and unified media across all platforms. You’ll get to shape strategies that connect the dots between channels, ensuring campaigns are smart, seamless, and higher-impact. Data-led & performance-oriented culture
Results aren’t just desired; they’re foundational. Whether it’s reducing CPC, increasing conversion, improving ROAS, or lowering cost per booking, we’ve proven what performance looks like for our clients. You’ll be joining a team that shares accountability and is laser-focused on outcomes. Growth, risk-sharing & innovation mindset
We offer solutions like PriceFix, shifting from CPM to CPA in a risk-free model. We embrace experimentation, emerging social channels, new ad tech, and constantly evolving media platforms so that our work—and your leadership—stay at the frontier. Collaborative & expert team environment
At AUDIENCEX, expertise isn’t just valued—it’s central. We thrive on collaboration: across media, creative, analytics and data science. You’ll be surrounded by smart people who are passionate, curious, and always pushing for better.
Culture built on curiosity, collaboration & continuous growth
At AUDIENCEX, we lean into our entrepreneurial spirit. We are relentlessly curious, embrace learning, foster creativity, and believe that our greatest strength comes from collaborating — with each other, with partners, and with our clients — to turn change into opportunity.
Impact & career leverage
You’ll shape how brands navigate the fast-changing landscape of digital advertising. With access to advanced tools, a full suite of media capabilities, and an expanding platform, you’ll be empowered to lead high-visibility work that advances both your and the company’s trajectory
