Senior Product Marketing Lead – Electronic Security & SaaS

🔎 WHAT WE'RE LOOKING FOR: ✔ 6+ years of transferable experience in Product Marketing, Technical Marketing, B2B Marketing, Sales Enablement, Product Management support, Market Intelligence or related product-focused work✔ Bachelor’s or Master’s degree in Marketing, Communications, Business or related field✔ Experience marketing technical B2B products, platforms, services or solutions✔ Strong Go-to-Market (GTM) strategy & product launch experience✔ Product positioning, messaging & value proposition development✔ Experience with buyer personas, ICPs, customer insights, Voice of Customer & competitive intelligence✔ Strong Sales Enablement experience — playbooks, battlecards, presentations, solution briefs, training & launch materials✔ Ability to translate complex technical/engineering capabilities into clear customer and business value✔ Experience partnering with Product Management, Engineering, R&D, Sales/Business Development & technical SMEs✔ Comfortable operating as a hands-on individual contributor in a highly visible, growing Product Marketing function🔐 EXPERIENCE THAT WILL REALLY STAND OUTWe're especially interested in candidates with exposure to: Electronic Security | Physical Security | Access Control | Video Surveillance | Security Management Platforms | Smart Buildings | IoT | Critical Infrastructure | Systems Integration | Enterprise Technology | Government/Defense Technology | Complex B2B Technology Experience marketing solutions combining hardware + software/SaaS + services is especially valuable.🚀 WHAT YOU'LL OWN• Product & solution Go-to-Market strategy• New product launches & commercialization• Positioning, messaging & differentiation• Buyer personas, ICPs & customer segmentation• Market research & competitive intelligence• Voice-of-Customer & win/loss insights• Sales Enablement strategy, training & tools• Battlecards, solution briefs, presentations & launch assets• Product adoption & launch-performance analysis• Cross-functional partnership across Product, Engineering, R&D, Sales & Marketing⭐ WHY THIS OPPORTUNITY?Build Something New: Help shape and expand a developing Product Marketing function supporting an innovative security and technology portfolio. Get Close to the Product: Work directly with Product Management, Engineering, R&D and field teams — not several layers removed from the technology. Own the GTM Story: Help answer the questions that matter: Who buys it? What problem does it solve? Why does it matter? How is it differentiated? What does Sales need to win? High Visibility: Your work will directly influence product strategy, launches, Sales Enablement and growth. Career Growth: Join an established organization investing heavily in innovation, technology and continued expansion.🎯 WHO WILL STAND OUT?A technically curious Product Marketer who understands both the product AND the customer. You don't necessarily need to come from one exact security company — but you do need experience successfully taking sophisticated B2B technology or technical solutions to market. Direct Electronic Security / Physical Security industry experience is especially valuable.📩 Interested or know someone who fits? Please email your resume directly to melissa.adams@adeccona.com & suzanne.marsicano@adeccona.com for immediate consideration.#Product Marketing #Product Marketing Jobs #Electronic Security #Physical Security #Security Technology #Access Control #Video Surveillance #GoToMarket #GTM #Sales Enablement #Product Launch #B2BSaaS #Enterprise Technology #Critical Infrastructure #Systems Integration #Smart Buildings #IoT #TysonsVA #Northern Virginia Jobs Equal Opportunity Statement - The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: * The California Fair Chance Act * Los Angeles City Fair Chance Ordinance * Los Angeles County Fair Chance Ordinance for Employers * San Francisco Fair Chance Ordinance *