Affiliate and Partnerships Manager

The Role: We're looking for a world-class Affiliate & Partnerships Manager to own and scale our creator and affiliate program across four markets - and make it a meaningful revenue channel. You'll build this from the ground up with full ownership, reporting directly to the founder. What You'll Own Program strategy & growth Build and scale our affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.Creator & influencer recruitment Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, Tik Tok, You Tube, and podcasts. Partner relationship management Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building. Content & campaign coordination Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the Naked Nutrition voice and clean-label positioning. Performance analytics & reporting Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly. International market expansion Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).

What We're Looking For: Must-haves:4+ years running affiliate or creator partnership programs for a DTC or e-commerce brand Deep familiarity with platforms such as Impact, ShareASale, Rakuten, or similar affiliate networks Proven track record of growing a program to meaningful revenue scale ($1M+ attributed)Strong negotiation skills — comfortable structuring deals from flat-fee to revenue share Data-driven: fluent in attribution, incrementality, and ROI measurement Experience across at least 2 of the 4 markets: US, Canada, UK, EUStrong plusses: Background in health, fitness, wellness, or supplement brands Existing creator relationships in the fitness/nutrition space Experience with Shopify Plus and Amazon affiliate/influencer programs Comfort working directly with a founder in a fast-moving, low-bureaucracy environment Familiarity with FTC and ASA disclosure requirements across markets Experience managing brand ambassador programs alongside traditional affiliate How We'll Measure Success 30 days: Platform selected and program structured 90 days: 50+ active partners recruited and producing content 6 months: Clear channel ROAS and attribution model live Year 1: Affiliate becomes a top-3 DTC revenue driver for Naked Nutrition