bab systemsChicago, IL
Marketing Specialist (Permanent, Full-time)
Marketing Specialist (Permanent, Full-time)
Marketing Specialist (Permanent, Full-time)
bab systemsChicago, IL
3 days ago
Market Research Analysts and Marketing SpecialistsMarketing ManagersAdvertising and Promotions Managers
Limited-Service RestaurantsOther Services Related to AdvertisingSnack and Nonalcoholic Beverage Bars
Apply for this role (opens in a new tab)About the Role:
The Marketing Coordinator is responsible for developing and executing strategic marketing initiatives across the company's two restaurant brands—Big Apple Bagels ® and My Favorite Muffin ®. This position will work closely with the Director of Marketing, Franchisees, Operations, and brand partners to drive sales, engagement, and brand awareness. The ideal candidate can combine promotional planning, local store marketing, and digital marketing, along with being able to successfully execute initiatives.
Local Store Marketing:
- Support Franchisees with local marketing initiatives designed to grow instore and online sales including catering opportunities.
- Assist locations with planning and executing local events, grand openings, sponsorships, and community
- Promotional Planning
- Develop and execute quarterly marketing calendars for individual Franchisee locations.
- Implement national promotions through media placement, franchisee coordination and monitor performance.
- Executes all orders for all in-store marketing material.
- Closely work with Operations team to ensure stores are ready for promotional launches.
Loyalty & Digital Marketing:
- Implement offers & initiatives through targeted Rewards App campaigns.
- Collaborate on digital marketing with social media, push notifications, and email campaigns.
- Bachelor's degree in marketing, business, communications, or related field preferred.2-3 years of marketing experience in restaurant, retail, or franchise setting.
- Experience with local store marketing, loyalty programs, and digital marketing.
- Strong project management, communication and organizational skills.
- Proficient in the suite of office tools from Microsoft, Google, and AppleBasic knowledge of Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop
- Work Environment & TravelHybrid office and field-based role. Typical week will require four days in the office.
- Limited travel to locations for marketing support, events, and operational collaboration.
- Bonuses may be provided as part of the compensation package, in addition to a full range of benefits.
- All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable federal, state, or local law.
- Since 1993, BAB has grown into a nationally-known franchisor of a fast casual restaurant concept with
Also on the board Same function, level within a rung
Level
Mid
Location
Chicago, IL
Occupation
Market Research Analysts and Marketing Specialists
Industry
Limited-Service Restaurants
Posted
3 days ago