Senior Associate, Video - Financial Services

Senior Associate, VideoThe Senior Associate, Video manages day-to-day activities of all buying needs negotiate, implement and monitor buys for a leading U.S. financial services company. The Senior Associate, Video acts as the liaison between broadcast stations (network and cable)/digital video partners, vendors, and clients. He/She/They manages the preparation, development, execution and stewardship of media buys as well as oversees client integrations and added value opportunities. Also accountable for supporting the team and ensuring buys are executed in a timely and efficient manner.

Manage the negotiation, presentation, and implementation of national television and cable schedules and digital video buys. Alert clients of market place shifts that affect future buys. Follow buying guidelines to establish goals. Monitors schedules requesting upgrades and bonus for make-goods and discrepancies. Allocate market funds across stations/groups. Advise client(s) of fluctuations in the marketplace. Evaluate media opportunities and make proper recommendations. Facilitate good relations and flow of ideas with the sales management contacts. Assure that all buys for their accounts deliver the media strategy and investment specification. Maintain accurate records of buys, budgets, revisions, credits, etc. Manage and monitor clearance of discrepancies and accounting functions for their particular accounts on a timely basis. Monitor ratings and cost trends in assigned markets.