Customer Lifecycle Manager DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.
Position Overview:
The Customer Lifecycle Manager will lead initiatives that drive customer engagement, retention, and growth across the entire customer lifecycle. This role will be responsible for building and executing data-driven strategies that strengthen customer relationships, improve satisfaction, and maximize lifetime value. The ideal candidate combines customer-centric thinking with analytical expertise and cross-functional collaboration skills.
Responsibilities
Lifecycle Strategy & Programs:
Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
Maintain a lifecycle roadmap that prioritizes customer needs and opportunities to increase revenue, repeat purchase, digital adoption, retention, and customer lifetime value.
Identify gaps and opportunities across lifecycle stages and recommend programs to improve customer progression and engagement.
Lead the development and optimization of coordinated lifecycle programs across relevant marketing and customer touchpoints.
Segmentation & Customer Journeys:
Define actionable customer audiences using lifecycle stage, account and customer attributes, engagement signals, digital behavior, purchase history, product interest, and value indicators.
Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements.
Design differentiated journeys for prospects, first-time purchasers, active customers, at-risk customers, and lapsed customers.
Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance.
Customer Insights and Performance:
Use customer, behavioral, transactional, and campaign data to identify lifecycle opportunities, friction points, and customer risks.
Define program objectives, KPIs, baselines, targets, and reporting requirements.
Partner with Analytics and Data teams to evaluate lifecycle movement, repeat purchase, retention, reactivation, digital engagement, and customer value.
Develop test-and-learn plans and translate results into optimization recommendations.
Communicate customer insights, program performance, risks, and recommended actions to stakeholders.
Cross-Functional Execution:
Lead cross-functional lifecycle initiatives by establishing clear goals, roles, timelines, dependencies, and measures of success.
Build alignment with marketing channels and key eCommerce, analytics, data, MarTech, sales, and customer support partners.
Facilitate lifecycle planning, journey-mapping, and performance-review discussions.
Document journey requirements, audience logic, KPI definitions, testing results, and optimization decisions.
Ensure lifecycle programs follow applicable consent, privacy, accessibility, brand, and data-governance requirements.
Qualifications:
Bachelor's Degree in Marketing, Business, or a related field 3-4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
Experience with customer data platforms, customer segmentation, personalization, or journey orchestration.
Working knowledge of customer analytics and experience partnering with analysts or data scientists.
Experience using testing and measurement to improve customer journeys or retention programs.
Experience incorporating voice-of-customer or customer research into lifecycle strategies.
Excellent communication and collaboration skills, with experience influencing cross-functional teams.
Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
Success Metrics:
Improved customer progression across priority lifecycle stages, including onboarding, first-to-second purchase, retention, and reactivation.
Increased repeat purchase, purchase frequency, and reactivation among targeted customer segments.
Improved retention and reduced preventable churn within lifecycle programs and eligible customer populations.
Measured improvement in lifecycle journey performance through segmentation, personalization, testing, and ongoing optimization.
Effective delivery of prioritized lifecycle initiatives through strong cross-functional alignment, execution, and continuous improvement.
Demonstrated contribution to longer-term business outcomes, including revenue growth and customer lifetime value.
Physical Requirements:
Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
Compensation:
The base pay range for this position is:$78,100 to $107,500 Many factors influence the determination of base pay within a range, including the candidate's work experience in related roles; the candidate's knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position. DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.
