Vice President, Product Strategy

About the Company: Reputable media planning & buying organization specializing in data-driven marketing solutions Industry Marketing and Advertising Type Privately Held Founded 1990 Employees 1001-5000 Specialtiesmedia planningmedia buyinginnovationcustomer insightstechnologysearch engine marketingsearch engine optimizationsocial mediadata analyticsmachine learningaudience analysishcp marketingpatient marketingand dtp marketinggeomedical affairssemaiengagement strategydtc marketingsaasinfluencer marketing Business ClassificationsB2BSAASAbout the Role The Company is seeking a Vice President, Product Strategy to play a pivotal role in the evolution of digital publishing technology. The successful candidate will be a tech-savvy product leader with a proven track record in ad tech, particularly in the areas of SSPs, DSPs, ad exchanges, or ad servers. This role is at the forefront of the company's mission to provide smarter, more adaptable technology solutions for publishers in the fast-evolving digital advertising landscape. The VP will be responsible for setting the product direction, spotting market opportunities, and turning a strategic vision into tangible products that deliver real business value. Key responsibilities for the Vice President, Product Strategy include owning the long-term strategy and roadmap for publisher solutions, assessing customer needs and market trends, and translating this into clear product requirements. The ideal candidate will have a deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, and various ad formats. They should also bring real-world Ad Ops insight, particularly in the areas of yield optimization, ad quality, and programmatic setup. Collaboration with cross-functional teams, including engineering, sales, marketing, and business development, is essential to ensure successful product launches and adoption. The role requires a leader who can measure product performance, iterate based on data and feedback, and support responsible innovation in partnership with legal and compliance teams. Functions Product Management