genius ai hearstlabNew York, NY
Design Systems Designer
Design Systems Designer
Design Systems Designer
genius ai hearstlabNew York, NY
Apply for this role →yesterday
Genius AI is seeking a Senior Design Systems Designer to join the design systems team and drive the vision, standards, and evolution of the design system as the company scales, invests in AI, and undergoes a company-wide rebrand.
Responsibilities will include:
Own the vision and execution of the design system, defining standards, driving adoption, and evolving the system as the product scales
Architect and maintain a robust component library with well-documented, reusable UI components for mobile and web
Lead the development of design tokens, Figma libraries, variables, and naming conventions to support a scalable, consistent visual language
Drive the design-to-development handoff process, partnering closely with engineering to bridge Figma and production and reduce friction in releases
Champion accessibility, quality, and craft standards across all components and patterns in the system
Own documentation and governance, making the system easy to understand, adopt, and contribute to across the organization
Play a key role in the company-wide rebrand, ensuring the new visual language is systematized and applied consistently across the product
Identify and implement tooling efficiencies, including AI-powered workflows, to improve team velocity and output quality
Mentor and collaborate with other designers, raising the craft level of the broader team
Influence roadmap and prioritization for the design systems team, bringing a strategic point of view to what gets built and when
You’re a great fit if you:
Have 4+ years of product design experience with significant, hands-on focus on design systems, component libraries, or design infrastructure
Have a portfolio that demonstrates strong UI craft and end-to-end product thinking
Have a proven track record of owning and scaling a design system in a production environment
Possess expert-level Figma skills, including components, variables, auto layout, libraries, and prototyping
Are a deep systems thinker who builds for edge cases and designs with scale in mind
Are a strong cross-functional collaborator who can align engineers, PMs, and designers around shared standards
Can articulate and defend design decisions clearly
Have a mobile-first mindset and design with that context naturally
Have experience contributing to the pillars of a design system such as tokens, accessibility, working with code/developers, documentation, and contribution models
Have a passion for empowering small business owners and a high level of empathy for customers
Nice to have:
Experience with Storybook, Tokens Studio, Style Dictionary; rebrand or platform evolution experience; curiosity about AI tools like Cursor or Claude
Genius AI is committed to creating a workplace where all employees feel supported and empowered to do their best work and is proud to be an Equal Opportunity and Affiliation Action Employer.
Also on the board Same function, level within a rung
Level
Lead
Location
New York, NY
Occupation
Designers, All Other
Industry
Computer Systems Design Services
Posted
yesterday