home depotSmyrna, GA
Associate Media Manager - Orange Apron Media
Associate Media Manager - Orange Apron Media
Associate Media Manager - Orange Apron Media
home depotSmyrna, GA
today
Advertising and Promotions ManagersMarketing ManagersMarket Research Analysts and Marketing Specialists
Apply for this role (opens in a new tab)Associate Media Manager With a career at The Home Depot, you can be yourself and also be part of something bigger. The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization Direct Manager/Direct Reports: This position typically reports to Manager or Media/Sr. Manager of MediaThis position has 0 Direct Reports
Travel Requirements: No travel required.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications:
- 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
- Previous experience with retail websites and analytics
- Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
Presentation and writing skills
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
- Minimum Years of Work Experience:3Preferred Years of Work Experience:
- No additional years of experience
- Minimum Leadership Experience:
- None
- Preferred Leadership Experience:
- None
Certifications: None
Competencies:
- Action Oriented
- CollaboratesDrives Engagement
- Communicates Effectively
- Customer FocusDrives Results
- Manages Conflict
Also on the board Same function, level within a rung
Level
Mid
Location
Smyrna, GA
Occupation
Advertising and Promotions Managers
Industry
Advertising Agencies
Posted
today