Feldspar & Flint LLC is a Recruiting & Staffing firm that specializes in operational strategy across core business functions. We are recruiting a Marketing Director to lead global user acquisition, engagement, and marketing strategy for an innovative quantitative finance platform. This role combines strategic ownership with hands-on execution, connecting technology, financial education, and a global community of users.
Responsibilities:
Develop and execute global marketing strategies to accelerate user acquisition, engagement, brand awareness, and lead generation.
Lead integrated digital and offline campaigns, aligning marketing initiatives with audience segmentation and conversion objectives.
Establish global communication strategies across digital channels, social media, email, educational content, and traditional marketing.
Measure campaign effectiveness, analyze conversion performance, and continuously optimize marketing investments and execution.
Partner with regional teams to adapt global marketing initiatives to local markets, user behaviors, and acquisition priorities.
Collaborate with internal stakeholders to develop educational resources, including articles, newsletters, videos, presentations, and learning materials.
Build productive relationships with internal teams and external partners to coordinate marketing campaigns and communications.
Own multiple concurrent initiatives, continuously refining content, messaging, and execution to improve audience engagement and business outcomes.
Qualifications:
Bachelor's degree and 8–15 years of relevant marketing or communications experience within technology, education, financial products, or related sectors.
Demonstrated experience leading regional or international marketing initiatives, including digital and offline acquisition campaigns, audience targeting, and conversion optimization.
Proven ability to independently develop and execute marketing strategies while managing multiple priorities within a lean, cross-functional organization.
Experience translating complex technical, financial, or educational concepts into accessible, engaging content for diverse audiences.
Familiarity with financial products, investment terminology, quantitative finance, or technology-driven learning platforms.
Strong written and verbal English communication skills, analytical judgment, and the ability to collaborate effectively with international stakeholders.
