Creative Director - TWITCH LAB - Burson

What You'll Do: Creative Vision & AI Innovation Set a New Creative Benchmark: Champion and define the creative standard for the TWITCH LAB, blending technology with earned-first human storytelling. Rapid-Response Concepting: Lead creative concepting under compressed timelines, driving the production of rapid-response variants across digital, social, video, and executive communications channels. Oversight of Function and Execution: As a new concept, the Creative Director will oversee the proper use of the Twitch Lab while also tending to the work itself, creating a culture of creatives that seeks to define a new way of corporate storytelling at speed and scale. Governance & Quality Control Brand Integrity & Compliance: Ensure all outputs uphold client brand standards, visual consistency, and legal/IP compliance. Ethical AI Leadership: Champion responsible AI workflows, implementing rules for executive likeness protection, synthetic media disclosures, and client data security. Leadership & Stakeholder Consultation Executive Client Counsel: Present creative concepts and scenario-tested options confidently to C-suite executives, client leaders and internal partners. Team Leadership & Mentorship: Manage, direct and mentor a multidisciplinary studio team (writers, designers, editors, producers), fostering an environment of continuous learning, experimentation, and speed. Agency Cross-Collaboration: Integrate the LAB's output seamlessly with Burson's broader Creative, Strategy, and Insights & Intelligence (I&I) practices.

Experience: That Contributes To Success:8–10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment. AI Competency: Experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation).Reputation & Crisis Savvy: Proven track record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns. Portfolio of Excellence: A strong portfolio showcasing innovative visual and narrative campaigns, high-end content execution, and creative leadership. Agile Leadership: Exceptional ability to remain calm and decisive under high pressure, leading teams effectively during hour-one breaking news events. Strategic Thinker: Ability to bridge data-driven intelligence with creative execution that earns attention and protects client reputation. Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.The base salary for this position at the time of this posting may range between: $60,000 —$140,000 USDOur vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.