kcra 3 my58 televisionSacramento, CA
KCRA/KQCA Digital Media Sales Manager
$125,000 per year
Apply (opens in a new tab)KCRA/KQCA Digital Media Sales Manager
KCRA/KQCA Digital Media Sales Manager
kcra 3 my58 televisionSacramento, CA
yesterday
$125,000 per year
Television Broadcasting StationsMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content ProvidersMedia Representatives
Apply for this role (opens in a new tab)KCRA/KQCA, the NBC and CW affiliate in Sacramento, CA is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.
Responsibilities:
Prepare and implement individual advertiser account strategy including revenue goals
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
Evaluate seller performance and provide feedback
Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
Respond to Request For Proposals (RFPs); meet client deadlines
Meet with clients to develop/strengthen business relationships; improve client retention
Develop/strengthen business relationships with important station vendors
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Develop and produce non-traditional revenue and new sales programs
Manage multiple expense budgets related to digital projects
Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
Provide training to Local and National sellers
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
Maintain current and accurate revenue forecasts by account
Review new insertion orders
Requirements:
Have a complete understanding of current digital marketing strategies including synergist values with other media.
Understanding of pricing and inventory management principles
Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
Prospect, meet with, and close business with new station clients
Have the skills to manage others
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
Valid driver's license and reliable automobile
Related military experience will be considered
SalaryThe estimated base salary range for this role is between $125,000 and $140,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
Values in ActionAt Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits:
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
Also on the board Same function, level within a rung
Level
Manager
Salary
$125,000 per year
Location
Sacramento, CA
Occupation
Advertising Sales Agents
Industry
Television Broadcasting Stations
Posted
yesterday