Director of Media Planning

Key responsibilities: Build full-funnel, cross-channel media plans that align with client revenue and growth targets Define channel roles and manage reallocation triggers based on performance and market conditions Lead client planning sessions and translate performance data into actionable business recommendationsRequired qualifications:10+ years of media planning or cross-channel strategy experience in a performance-driven agency Proven ability to connect budget allocation to business outcomes across multiple channels Strong command of media mix modeling, incrementality testing, and cross-channel attribution Experience managing budgets from small tests to multi-million-dollar allocations Practical experience incorporating AI tools into planning and analytical workflows