Lifecycle Marketing Manager

About the Role: We’re looking for a data-driven Lifecycle Marketing Manager to own customer engagement andretention, from onboarding through repeat purchase and loyalty. This role will lead CRMstrategy, grow our owned-channel revenue, and execute email, SMS, push notifications, mobileapp and loyalty programs. The manager will partner closely with internal peers and externalagencies supporting acquisition to ensure a connected customer experience. This role will alsolead our use of AI across lifecycle marketing, using Claude (Anthropic’s AI assistant) connectedto Klaviyo to speed up campaign production, sharpen segmentation and personalization, and turncustomer data into faster decisions.

Key Responsibilities: Lifecycle Strategy & CRM

• Own the strategy and execution of email, SMS, and push notification marketing
• Build and manage automated lifecycle flows (welcome, abandon cart, post-purchase, winback, etc.); use Klaviyo’s AI and predictive features (e.g., predicted next order date, churn risk, Smart Send Time) to personalize timing and content
• Own revenue growth from owned marketing channels including email, SMS, andlifecycle automations
• Create and deploy campaign calendars for promotional and brand messaging
• Segment audiences to deliver personalized and high-performing messaging, includingpredictive and AI-assisted segments built in Klaviyo
• Continuously test and optimize flows, subject lines, creative, and offers, using Claudeto generate and pressure-test variants so we can run more tests, fasterAI-Enabled Marketing & Automation
• Use Claude connected to Klaviyo (e.g., via Klaviyo’s MCP connector or API) to draftcampaign and flow copy, build and audit segments, and analyze performance, withhuman review and approval before anything is sent
• Build and maintain a shared library of Claude prompts, Projects, and brand-voiceguidelines so AI-assisted email, SMS, and push content stays on-brand, accurate, andparent-appropriate
• Evaluate Klaviyo’s native AI tools (predictive analytics, AI subject lines and segmentbuilder, send-time optimization) and decide where Claude adds value beyond them
• Use Claude to combine Klaviyo and Shopify data into weekly lifecycle performancesummaries, insights, and recommended next tests
• Set and enforce guardrails for AI use: quality control, data privacy (minimize customerpersonal data shared with AI tools), and email/SMS consent and compliance (CAN-SPAM, TCPA)
• Measure and report AI’s impact on productivity and results (e.g., campaign productiontime, test velocity, owned-channel revenue) Cross-Functional Collaboration
• Partner closely with internal marketing peers and external agencies supportingcustomer acquisition to ensure consistent messaging and a seamless customerexperience across the lifecycle
• Manage and optimize the loyalty & rewards program and the fuego app
• Launch campaigns designed to reactivate lapsed customersCRM & Audience Growth
• Build strategies to grow email and SMS subscriber lists
• Optimize on-site pop-ups, forms, and lead capture experiences
• Maintain database health and list hygiene Performance & Analytics
• Track, analyze, and report on key lifecycle marketing metrics including:
• Repeat purchase rate
• Customer engagement
• Email/SMS revenue
• Retention rate
• Customer lifetime value (LTV)
• Use insights to continuously improve campaign performance
• Partner with internal marketing peers and external agencies to understand broaderbusiness performance and ensure lifecycle strategies complement customeracquisition efforts
• Build AI-assisted reporting (e.g., Claude-generated performance summaries fromKlaviyo and Shopify data) to shorten the time from insight to action