Director of Marketing

What You’ll Do: Own marketing strategy end to end — market mapping, segmentation, and value propositions that guide company-level decisions. Lead the product marketing lifecycle, from Voice of the Customer insights and new product concepts through go-to-market launch and commercialization. Build an integrated demand generation engine spanning digital, e-commerce, advertising, events, and trade shows. Own brand development, pricing strategy, and marketing communications. Partner with the President on annual strategic planning and help shape our employee-ownership culture. Attract, develop, and lead a high‑performing marketing team. Take on additional responsibilities as needed to support team goals and project milestones. QualificationsWhat You Bring Experience That Drives Success A strategic, growth‑minded marketer with 8+ years of progressive experience in marketing, product management, or sales — ideally in industrial or technology‑driven markets. A proven builder of go-to-market strategies with successful product commercialization to show for it. Financially fluent, analytically sharp, and comfortable owning a budget and a P&L conversation. An energizing communicator who creates followership across Sales, Engineering, Operations, and Finance. Entrepreneurial and adaptable — equally at home in the boardroom and at the trade show booth. Ability to travel up to 30% to engage customers, partners, and participate in industry forums.

Preferred Qualifications: MBA, channel‑partner marketing experience (integrators, distributors, resellers), or a background in life safety, security, or communications technology. Key Strengths & SkillsSuccess in working and driving results in a cross‑functional environment. Excellent presentation skills Effective at assessing customer needs and proposing solutions Excellent verbal and written communication skills Effective organization and time management skills Ability to work independently and as part of a team Ability to travel overnight for customer meetings, trade shows and internal meetings Our CultureWe build strong relationships—with teammates, partners, and customers We take pride in knowing every product we build serves the purpose of protecting lives We listen actively, coach frequently, and own our results We foster innovation, value curiosity, and believe that experimentation is part of growth We create a welcoming and inclusive space where everyone belongs We take ownership of our work—quality and safety are at the core of what we do Benefits That MatterEmployee Ownership Program – You’re not just an employee—you’re an owner. We share success together. Competitive health, dental, and vision plans 401(k) with company match Generous paid time off and holidays Continuous learning and development opportunities Financial Wellness programs including complimentary Certified Financial Planner sessions Recognition programs that celebrate individual and team wins A mission‑driven team that supports life‑saving outcomes, every day LocationThis is a full‑time position, on‑site at our Roanoke, VA location. The expected schedule is 40 hours per week, Monday through Friday, but an occasional shift in hours may be necessary to accommodate project schedules.