Senior Manager, Paid Social

RESPONSIBILITIES: Manage all aspects of paid social campaigns for select clients Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy Manage creative team members to maximize the impact of ads and landing pages that we develop for our clients. Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives. Own paid social results and marketing budgets Support the development team to guide and QA site / app tracking Combine hands-on-keyboard work with management, depending on scope of projectQUALIFICATIONS3-6 years of experience in paid social marketing Experience experience working with startups preferred preferred Expertise directly managing paid social channels is required Experience in DTC businesses required; health and wellness experience strongly preferred Strong analytical capability with experience in a variety of website analytics tools Strong project management, attention to detail, and a no-task-too-small mentalityWHO YOU AREClient service oriented Scrappy problem solver Data driven, but willing to take risks Very high say / do ratio Enjoy working at both strategic and execution levels Excellent written communicatorABOUT LANTERNLantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers. Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decidedon the basis ofqualifications, merit, and business need.