Lifecycle Revenue Director - DTC Growth & Retention

Sans is seeking a Senior Director of Lifecycle Marketing to own lifecycle revenue across email, SMS, subscriptions, and direct mail. You will define a cohesive strategy, build scalable systems, and lead a small team to maximize retention, LTV, and revenue. You will report to the CMO and collaborate with Growth, eCommerce, Product, CX, and Creative. The ideal candidate brings deep lifecycle ownership experience, systems thinking, and a data-driven approach.