Paid Media Specialist

Responsibilities: Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut Budget and reporting: Monthly channel allocation, weekly reforecast, blended MER, new-customer CAC, contribution margin, UTM and GA4 standards, incrementality tests, agency oversight, and a weekly report to the Sales Director Success metrics: Ad-supported revenue, blended MER, new-customer CAC, Amazon TACoS, monthly budget pacing, creative concepts tested and win rate, and tracking accuracy (pixel, CAPI, and GA4 matching backend orders). Required 4+ years in paid media for a DTC or consumer brand, with hands-on ownership of Google, Meta, TikTok or Amazon Ads Managed annual spend with results tied to revenue and margin Strong grasp of attribution limits, blended MER, and incrementality testing Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking Quickly judges ad concepts on hook, offer, and format, and can brief creative Advanced Excel or Google Sheets Nice to have: Beauty or cosmetics experience; launching a brand from zero; Amazon DSP, Pinterest, Snapchat, or Walmart Connect; Triple Whale or Northbeam; Google, Meta, or Amazon certifications