Vice President of Marketing

About the Company: Innovative collective of maker brands in the outdoor industry Industry Sporting Goods Type Privately Held Founded 2023 Employees 1001-5000

About the Role: The Company is in search of a Vice President of Marketing with a strong background in both hardware and software marketing, particularly within consumer or prosumer technology categories. The successful candidate will be tasked with leading the strategic and operational marketing efforts for the company's golf technology platform, with a focus on defining and executing a unified marketing strategy across global markets. This includes driving direct-to-consumer growth, expanding lead generation, and enhancing brand equity. The role demands a seasoned marketing leader with at least 15 years of experience, including a minimum of 5-7 years in a senior executive position, and a proven track record in performance marketing, digital commerce, and demand generation. Key responsibilities for the Vice President of Marketing at the company include developing and executing comprehensive brand and marketing strategies, leading all aspects of performance marketing, and owning the direct-to-consumer growth strategy. The ideal candidate will have a deep understanding of the golf industry, particularly in the areas of equipment, technology, and connected golf platforms. They should be adept at building and leading high-performing marketing teams, fostering a culture of accountability and collaboration, and attracting top marketing talent. The role also involves close collaboration with cross-functional teams, including sales, product, and customer experience, to ensure the alignment of marketing efforts with the overall business strategy. Hiring Manager Title President and General Manager Functions Marketing