Digital Marketing Specialist

Responsibilities: Oversee day-to-day updates to the company website in Shopify, including refreshing content, building landing pages, and improving the overall user experience. Apply foundational search optimization practices to web content to improve discoverability and support site performance. Produce marketing assets such as photos, videos, and written copy for digital campaigns and social media use. Manage the social media content calendar and publish posts across Instagram, X, Facebook, and TikTok, with a focus on increasing visibility on TikTok. Track social media metrics and identify opportunities to improve audience engagement, reach, and brand recognition. Contribute to the development and rollout of coordinated marketing efforts spanning digital, social, and print channels. Assist with direct mail initiatives by helping prepare promotional pieces, coordinating mailers, and supporting distribution activities. Collaborate with cross-functional teams to create content for events, exhibitions, programs, and other company priorities. Maintain clear and consistent brand voice and visual presentation across all marketing materials and platforms.