Vice President Ecommerce

Location: Cincinnati, OH

Department: Marketing / Digital Commerce

Reports To: President

Position Summary: An established international B2B business is seeking a VP of eCommerce to lead its digital growth and marketing strategy. This is a senior leadership opportunity focused on strengthening market presence, expanding customer acquisition, improving digital performance, and driving sustainable commercial growth.

Key Responsibilities: Strategy & Growth:

• Own the wider digital and marketing strategy, driving revenue growth and customer acquisition.
• Strengthen brand positioning and develop new opportunities to increase market share.
• Align marketing initiatives with wider commercial and business objectives.
• Digital Marketing:
• Lead digital acquisition across paid media, SEO, email, social, and content.
• Improve online customer engagement and conversion across multiple channels.
• Drive the adoption of new technologies, automation, and data-led marketing initiatives.
• Oversee marketing budgets, campaign performance, and return on investment.
• Leadership & Collaboration:
• Lead and develop a multi-disciplinary marketing team.
• Work closely with senior leadership and commercial teams to deliver business growth.
• Oversee external agency relationships and strategic marketing partnerships.

Qualifications: Bachelor's degree in Marketing, Business, or a related field.10+ years of marketing experience, including senior-level digital or eCommerce leadership.5+ years of experience leading and developing teams. B2B experience strongly preferred. Track record of delivering revenue growth through digital marketing and customer acquisition. Strong understanding of paid media, SEO, CRM, email marketing, and omnichannel strategy. Experience managing substantial marketing budgets and performance metrics. Strong analytical, commercial, and stakeholder management skills.