Digital Marketer Google Ads Specialist - Home Improvement Vertical

Closet Factory, one of the most adored home improvement franchise companies, is looking for an experienced full-time remote digital marketer to join our in-house digital team. The right candidate will have an in-depth knowledge of Google Ads and some familiarity with Microsoft Search Advertising. You will be assisting in the management of our ad accounts and working under our Vice President of Digital Marketing. Although you will spend a good part of your workday working on the ad accounts you must also feel comfortable interfacing with our franchisees via Teams and email discussing budgets, growth, and account results. Google Ad campaigns we focus on: Performance MaxSearch – AI MaxYouTube/Demand GenYouTube Premium ResponsibilitiesAssist in ongoing optimization of campaigns in multiple accountsMonthly meetings with franchisees to review budget, performance, and expansionStay current on changes, updates, and learning specific to these platformsConversion focusedUpdate ad copy and imagesBasic skill in photoshop QualificationsExperience with Google prefer 4+YRSGoogle Ads Certification helpfulProficient with Google Ads EditorIn-depth knowledge setting up and launching campaignsTrouble shooting skillsSearch ad specialistKeyword themesGood at identifying negative keywordsGood with applying excluded contentAudience targetingKeyword expansionCatchy on-brand ad copyGoogle Asset Studio We are looking for someone with creative problem-solving abilities that looks for solutions to improve under-performing campaigns. You will need to possess the ability to look for an edge in our very competitive vertical. Our accounts range in size. Some are large and have multiple campaigns with sizable daily budgets while others have a single campaign with a modest budget that will increase over time. Although you will specialize in paid marketing all our staff in the digital department can multitask. It’s helpful that you have knowledge in Meta Ads, Wordpress/Gutenberg editing, and GA4. Because we are one of the oldest custom closet companies in the industry it doesn’t hurt to have an eye for interior design. We work Monday thru Friday 7:30 – 4:00. Submit your resume to Paris Bernhardt You must live in the United States No agencies or freelance positions needed