Creative Director

Total Wine & More is seeking aCreative Directorto set and lead the creative vision, overseeing the development and execution of creative experiences across every customer touchpoint. This role reports to theVice President, Brand Marking & Operationsand is responsible for building a high-performing in-house creative organization while driving integrated, scalable creative systems. Onsite LocationBethesda, MD(onsite) SalaryUSD 178,920 - 270,000 per yearly Key ResponsibilitiesBuild a world-class in-house creative organization Develop multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and creative project management Establish a culture centered on creativity, collaboration, accountability, continuous learning, and high performance Create a compelling creative vision that brings customer and brand strategy to life Translate strategic ideas into memorable visual experiences across all customer touchpoints Separate personal aesthetic preferences from the creative expression most likely to support customer and commercial objectives Create integrated creative systems that deliver consistency at scale Build disciplined creative development processes from concept through production and deployment Improve the overall quality, speed, and effectiveness of creative execution Continuously enhance creative performance through testing, learning, and refinement Build organizational confidence in creative excellence through coaching, development, and ambitious creative standards Partner with Strategy, Marketing, Merchandising, Digital, and Operations Earn credibility through exceptional creative judgment and collaborative leadership Challenge creative work constructively while staying open to feedback and diverse perspectives Align stakeholders around creative decisions through influence rather than authority Raise the standard of creative excellence across the enterprise Serve as the organization’s senior creative authority by building trust Create integrated campaigns that consistently express the Total Wine & More brand across every channel Strengthen collaboration between Strategy, Marketing, Merchandising, and Creative Build scalable creative systems that increase speed without sacrificing quality Develop and inspire a high-performing creative organization Translate Total Wine & More’s customer strategy into customer experiences that strengthen brand relevance and support measurable business growth