Manager of Paid Social - Leading FinTech Startup

PLEASE CLICK HERE TO SEE *ALL* OF OUR JOB OPENINGS!Manager of Paid Social Seeking a Manager of Paid Social to own the company's paid social and mobile ad network acquisition. You'll be part of the growing Growth team and report to the Sr. Director of Acquisition. You'll own channel strategy, optimization, testing, and measurement across paid social (Meta, Tiktok) and platforms like AppLovin—with real influence over how efficiently they acquire new customers. This is a role with real scope and huge impact: you'll run hands-on media, build a disciplined experimentation system, and use AI-enabled workflows to operate at higher velocity. You'll partner closely with the Performance Creative Strategist to build a highly performant paid social engine. Over time, you may expand into additional performance channels as the business prioritizes them. Seeking someone who thinks in marginal CAC and test roadmaps, gets energy from reading the account and the funnel, and knows how to turn a test-and-learn process into a repeatable engine for growth. This position operates on a hybrid schedule, requiring you to be on-site in the New York office at least three days per week to work with stakeholders and foster team collaboration.

What they're looking for: Your success will be measured by performance metrics like CAC, payback, ROAS, and new customer acquisition—not vanity reach. You understand that great performance media sits at the intersection of capital allocation, experimentation, and systems thinking, and you're energized by the process of testing your way to what works. You can open an account and quickly tell a clear story about what's driving results.4-6 years of hands-on experience buying and optimizing paid social (e.g. Meta and/or TikTok), with a track record tied to performance metrics Deep knowledge of working with MMPs (eg AppsFlyer) Experience building and executing testing roadmaps across media and landing pages Strong analytical skills—comfortable with performance data, experiment design, and translating insights into action Bias for speed and ownership; experience operating with AI tools or automation to increase leverage is a plus Strong communication skills, with the ability to partner effectively with creative, data, and cross-functional stakeholders Gold Stars Experience with mobile ad networks / UA platforms (e.g. AppLovin) or strong adjacent mobile performance experience Experience owning landing page / CRO testing for acquisition funnels Familiarity with fintech, consumer finance, or another regulated industry Experience with incrementality testing, attribution, or media mix measurement Experience standing up or scaling additional performance channels beyond social/mobile A curiosity and familiarity with AI tools that can help streamline and improve processesJOB-3679560*LI-JM1#LI-HYBRID