Senior Director of Growth, DTC

** This is not a job at ForceBrands **** This role requires deep and recent experience overseeing DTC Growth for a high-growth CPG brand with a focus on PAID MEDIA *Director of Growth, DTC Overview We are seeking a Director of Growth for our DTC business. This role will lead the DTC marketing strategy and execution, driving revenue growth through performance marketing and customer lifecycle optimization. This individual will bring deep expertise in digital advertising, and working knowledge of lifecycle marketing (email and SMS) to accelerate revenue growth, improve customer lifetime value and scale the brand’s DTC business efficiently. They will espouse a strong testing and analytical mindset, and a passion for optimizing performance through data-driven decision-making. As a key member of the marketing leadership team, this role will oversee the strategy, execution and optimization of campaigns across all major performance channels, while partnering closely with analytics, creative and retention teams to maximize customer lifetime value and marketing efficiency. Key Responsibilities Growth Strategy & Leadership ● Own the DTC growth roadmap, overseeing pricing, acquisition, conversion, and retention strategies to drive revenue and profitability. ● Develop KPIs for revenue, CAC, ROAS, AOV, LTV, CVR, churn by reviewing historical information, revenue targets and P&Ls. ● Own media budgeting and promotional strategy to forecast revenue, review P&Ls, CAC, and new customer metrics ● Develop and manage a disciplined testing framework across channels, creative, and audiences to continuously improve performance. ● Partner with cross-functional teams (creative, site, product, analytics, operations, finance) to align growth initiatives with brand and business goals. ● Lead a performance marketing team by fostering a culture of testing, learning and iteration ● Report performance, insights, and growth opportunities to senior leadership, providing clear recommendations backed by data. ● Serve as a strategic thought leader for the DTC business, with ability to advise on cross-channel marketing plans across Brand and Marketplace advertising. Digital Advertising (Acquisition & Growth) ● Develop and execute a performance roadmap to drive consistent growth in DTC revenue and contribution margin while developing and maintaining efficiency metrics (CAC, ROAS, MER). ● Lead all aspects of paid media strategy and execution across platforms including CTV, Meta, Google, YouTube, TikTok, Direct Mail and emerging channels. ● Implement a rigorous testing framework for creative, copy, audience segmentation, tagging, attribution and landing pages to drive efficient customer acquisition ● Partner with analytics to refine attribution models, develop dashboards and implement new tools to ensure clear visibility into performance drivers across channels ● Collaborate with creative, eCommerce, and product teams to align campaigns with launches, promotions, and brand initiatives and with Store teams on conversion rate optimizations Lifecyle Marketing (Email & SMS) ● Oversee strategy and performance of lifecycle marketing programs that drive repeat purchases and increase LTV. ● Collaborate with the CRM team to enhance segmentation, automation, and personalization strategies. ● Work closely with the CRM and retention teams to ensure cohesive customer journeys and consistent messaging across acquisition and lifecycle touchpoints (email, SMS, loyalty, subscription programs, Direct Mail). ● Integrate learnings from paid channels into retention initiatives for cohesive messaging across the funnel. ● Partner with the Site team to align paid media strategies with launches, promotions, and site experience optimizations.