VP of B2B & Wholesale Partnerships

The Opportunity: Lead our B2B growth strategy from prospecting through launch, sell-through, and repeat orders. You will work directly with the founder and collaborate with product, marketing, finance, and operations to position Karma and Luck for sustained wholesale growth.

Key Responsibilities: Open major accounts: Use your existing network to secure introductions and partnerships with jewelry buyers, department stores, specialty retailers, luxury boutiques, distributors, and international retail groups. Secure marketplace placements: Lead buyer outreach, applications, commercial negotiations, assortment selection, onboarding, and launches with premium online marketplaces and retailer-operated platforms. Build a global pipeline: Develop a prioritized account strategy across the U.S. and international markets, with clear revenue targets, timelines, and ownership. Pitch compelling assortments: Present our brand story and signature collections through tailored buyer presentations, product recommendations, line sheets, and commercial proposals. Negotiate profitable deals: Own pricing, margins, payment terms, minimum orders, exclusivity, promotional commitments, and other commercial terms in partnership with leadership. Grow accounts after launch: Monitor sell-through, inventory, replenishment, returns, and account profitability to drive reorders and broader product placement. Lead retail execution: Coordinate product content, imagery, packaging requirements, merchandising, training, and launch marketing so each account is positioned to succeed. Develop strategic partnerships: Identify opportunities in corporate gifting, hospitality, travel retail, and international distribution where the brand has a strong fit. Own reporting and forecasting: Maintain an accurate CRM pipeline, sales forecasts, account plans, and regular performance reporting. Build the team: Establish the processes and sales organization needed to scale, including evaluating independent representatives, agencies, and showroom partners.

Required Experience & Relationships: Significant experience in wholesale sales, B2B business development, or strategic partnerships within jewelry, accessories, luxury goods, or premium gifting, including senior commercial leadership. An active, established network of jewelry buyers, retail executives, marketplace category managers, distributors, and showroom partners. Demonstrated success personally opening major accounts and growing them into meaningful, recurring revenue. Hands-on experience securing product placements with department stores, luxury boutiques, specialty chains, and premium marketplaces. Strong understanding of the differences between traditional wholesale, marketplace, dropship, and consignment models—and the economics of each. Proven ability to manage sales cycles from first introduction through negotiation, onboarding, launch, and replenishment. Strong command of wholesale pricing, retailer margins, account profitability, inventory planning, and forecasting. Excellent presentation, negotiation, relationship-building, and follow-through skills. An entrepreneurial approach: comfortable setting strategy while personally driving outreach and closing business. Willingness to travel for buyer meetings, trade shows, showroom appointments, and key account visits. International buyer relationships and experience expanding brands across multiple countries are highly valued.

What Success Looks Like: Qualified buyer meetings generated through your existing relationships. New retail and marketplace accounts secured and successfully launched. Profitable wholesale revenue growth supported by healthy margins and payment terms. Strong sell-through, consistent reorders, and expanding assortments within key accounts. A measurable global pipeline with reliable forecasts and clear next steps. Why Karma and LuckHelp scale a distinctive brand built around meaningful jewelry, cultural symbolism, and thoughtful gifting. This is an opportunity to work directly with the founder, shape our global wholesale business, and make a measurable impact on the company’s growth.