Paid Search Supervisor

Why Join: Tombras’ Integrated Search team?

What you'll be doing: Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) and Shopping campaigns with direction from the Director of Paid Search Deep experience with lead gen clients. Experience with Local Service Ads (LSAs) is a plus. Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation Research keywords, analyze their relevance and perform competitive analysis. Recommend landing page strategies and consult on landing page planning and optimizations Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets Test a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients Administer bid management tools and automated bid strategies to accurate pace daily paid search budgets Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter Work closely with other internal departments to develop fully integrated search campaigns Champion department processes, stay current on search marketing industry trends and best practices

What you bring: 3-4+ years of Paid Search experience within an advertising agency Experience with Shopping campaigns (Performance Max with Google Merchant Center Feeds) Google Ads certifications 2+ years leading a team Experience managing multi-million dollar campaigns for enterprise clients Proven track record of successful client relationship development Proven success leading a team Strong analytical thinker Excellent communicator, team player and collaborator Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote Intimate knowledge of website analytics programs (Google Analytics, Adobe Analytics, etc.) Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.) Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field. Why you'll want to work at Tombras: Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly offices Flexible PTO Generous parental leave for primary and non-primary caregivers Medical (PPO or High Deductible option) for employee + dependents A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. Tombras is an E-Verify employer and participates in the E-Verify program. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.