Associate Director, Performance Media

Overview: Swell Media is looking for an experienced performance media professional who brings a strong combination of strategy, platform expertise, and client leadership. This is a senior, hands-on role for someone who knows paid search and paid social deeply and can move seamlessly between developing media strategy, managing client relationships, analyzing performance, and getting into the platforms to execute when needed. You'll lead performance media strategy across key client accounts, manage media budgets, and serve as a trusted strategic partner to clients. You may also mentor or manage members of the performance media team. Essential Duties And Responsibilities (Other Duties May Be Assigned) Strategy & Account Leadership Develop and oversee paid search and paid social strategies Translate client business goals into actionable media strategies Manage media budgets, pacing, and overall account performance Analyze performance and identify opportunities for growth Present performance, insights, and recommendations to clients Build strong, trusted client relationships Identify opportunities to improve and grow client partnerships Platform Expertise Paid Search Google Ads Search Shopping Performance Max / AI Max Demand Gen YouTube Paid Social Meta LinkedIn TikTok Reddit Snapchat You understand campaign structure, bidding, audiences, creative testing, conversion tracking, optimization, and scaling. Most importantly, you can develop the strategy and execute it yourself when needed. Client & Team Leadership Serve as a senior strategic partner to clients Lead performance and strategy conversations Translate media data into clear business recommendations Mentor and develop team members Potentially manage direct reports Help elevate the team's platform and strategic expertise

What Success Looks Like: Clients trust you as a strategic performance media partner. Media strategies drive measurable business results. Budgets are managed thoughtfully and efficiently. Priorities, opportunities, and performance challenges are identified early and proactively moved toward action and resolution. You can move comfortably between strategy, client conversations, and platform execution. The team becomes stronger because of your expertise and leadership. Who Thrives Here Hands-on performance media professionals who still love working in the platforms. Strategic thinkers who know how to turn strategy into execution. Strong communicators who enjoy working directly with clients. Curious media professionals who challenge assumptions and look for better answers. Leaders who enjoy mentoring others while remaining close to the work. Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 7+ years of performance media experience Strong, recent hands-on experience with both paid search and paid social. Deep expertise in Google Ads and Meta; additional platform experience is a plus. Proven experience developing and executing paid media strategy. Experience managing significant media budgets. Strong client-facing and account management experience. Ability to analyze performance data and turn insights into action. Experience with ecommerce, lead generation, B2B, or other performance-driven businesses. Strong communication and presentation skills.

Bonus Points: Experience managing or mentoring team members. Experience with Google Merchant Center, feed optimization, or offline conversion tracking. Experience with automation, scripts, or AI tools. Experience with incrementality or lift testing. Location & Travel This role can be based anywhere in the United States. This is a remote-friendly position, with periodic travel for client meetings and agency gatherings, including an annual all-hands meeting. Total Perks Package The chance to be a part of a growing company and the next success story Amazing opportunities for career development Recognition programs Employee referral bonus Hybrid work schedule; 2 days in the office, 3 days working from home Fun and collaborative work environmentCasual dress code Insurance Coverage (medical, dental, vision, life, and disability) 401(k) retirement plan, with employer 4% match Work/life benefits, including mental health and wellbeing support Flexible Time Off Policy Paid holidays, including agency soft closing Christmas Eve-New Year's Day Paid leave options, including sick leave, medical leave for self and family, and parental leave California Residents - Please review our Privacy Notice here. This employer participates in E-Verify. For more information, see the E-Verify Participation Poster and Right to Work Notice (English and Spanish).