VP Global Social North America

Employment Type: Full-Time Role Summary Lead social strategy, content, and channel performance across North America, driving brand growth through owned, earned, and creator-powered social media. This senior leadership role partners closely with global social leadership on strategic priorities and executive-level initiatives while serving as a key regional leader within a high-performing global social organization.

Key Responsibilities: Own the North America social content calendar and channel strategy across major platforms, including Tik Tok, Instagram, You Tube, Facebook, X, and Pinterest. Lead, coach, and develop a regional team spanning content, community management, and channel operations across the United States and Canada. Manage a multi-million-dollar creator and influencer investment portfolio, including agency partnerships, platform selection, and supporting tools and systems. Partner with creator commerce, analytics, and creative teams to execute full-funnel social campaigns supporting new product launches and growth initiatives. Lead regional initiatives focused on viral content velocity, full-funnel activation, and creative and influencer performance. Oversee crisis response, social listening, and reputation management in partnership with global analytics and communications stakeholders. Establish clear operating models and ownership boundaries with adjacent functions such as direct-to-consumer, public relations, and marketing. Report regional performance, business insights, and investment recommendations to senior global leadership.

Qualifications: 10+ years of experience in social media or digital marketing, including 4+ years in a people leadership role. Agency-side experience required; experience supporting large, social-first consumer brands strongly preferred. Deep expertise in influencer and creator marketing, including ownership of significant budgets and external partnerships. Demonstrated experience managing creator agencies, creator platforms, and related technology ecosystems. Proven ability to scale branded social content and deliver measurable commercial impact. Experience leading teams and programs across United States and Canadian markets. Strong cross-functional influence skills and comfort operating within a complex, matrixed organization. Background in consumer products, direct-to-consumer, retail, or consumer technology environments preferred.