Chief Marketing Officer

Chief Marketing Officer

new market tradingArlington, VA

today

$150 K to $500 K

Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists
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About New Market Trading New Market Trading (NMT) is a non-custodial digital asset advisory platform. Clients hold their own assets in ERC-4337 smart accounts built on Safe. Global smart contracts - technology that already secures $100B of assets; NMT manages strategy on a discretionary basis. Minimum account size is $100,000. Client acquisition runs on a high-ticket model: paid traffic and content feed a funnel that books qualified calls with a trained sales team. NMT is a fully remote, international company.
Position Summary: NMT is seeking a Chief Marketing Officer to lead all marketing across two equally weighted mandates: direct response acquisition and brand management. The CMO reports to the Chief Executive Officer, leads the existing marketing team, and is accountable for marketing-sourced revenue growth. The core commercial objective is to grow monthly new-client sales from roughly $500K to more than $2M per month within 6 months. The role is open to fractional or full-time engagement depending on the candidate.
Key Responsibilities: Direct Response Marketing (50%)Own paid acquisition end to end, including media buying, ad creative, landing pages, webinar and VSL assets, and email and SMS follow-up. Own funnel economics: cost per booked call, customer acquisition cost, and payback period. Scale spend as unit economics allow; ad spend currently runs near a third of revenue. Partner with sales leadership on show rates, lead quality, and offer feedback. The CMO owns everything up to the live call. Brand Management (50%)Own positioning, website, content, public relations, and design standards across all channels. Maintain a brand appropriate to a high-minimum financial product: institutional in tone, precise in its claims, and consistent with NMT’s monochrome visual identity. Ensure all public-facing claims are accurate and defensible, and that campaigns operate within financial promotion compliance requirements. Team Leadership Lead, develop, and where necessary restructure the existing marketing team. Recruit and hire to fill capability gaps; maintain a high performance bar. Run a weekly operating cadence with clear metric ownership for each team member.
Qualifications: Required 8+ years of marketing experience, including senior leadership roles. Demonstrated track record running direct response funnels at $350K+ in monthly ad spend for high-ticket, call-based offers, with direct accountability for CAC and payback. Brand leadership experience in a category where trust drives the purchase decision, such as investing, fintech, or financial services. Experience building and managing high-performing marketing teams. Strong writing ability and a data-driven approach to decision making. Working knowledge of compliance constraints on financial promotion. Preferred Crypto or DeFi marketing experience. Experience marketing to investors or high-net-worth audiences. Compensation$150K to $500K+ OTE. Depending on depth of experience. Performance-linked components drive earnings and equity is available for full-time engagement.
How to Apply: Submit your application along with two proof points: the strongest direct response funnel you have run, with supporting numbers, and the strongest brand you have built, with a brief note on the decisions behind it. Applications are reviewed on a rolling basis.

Also on the board Same function, level within a rung

Level

Manager

Salary

$150 K to $500 K

Location

Arlington, VA

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

Apply for this role →
Chief Marketing Officer at new market trading | Johnson Jobs