Product Marketing Manager, Media CommandTM

Reports To: Senior Marketing Manager

Location: Washington, D.C. area (hybrid)

The Role: We're looking for an experienced Product Marketing Manager to own Media CommandTM positioning, competitive differentiation, sales enablement, and customer adoption. You'll report to the Senior Marketing Manager and work closely with our Sales team and internal product team. This role is AI-native, you'll use AI for competitive analysis, ROI modeling, messaging development, and customer reference management.

What You'll Do: Competitive Positioning & Messaging (40%): Own Media Command's positioning vs. other competitors. Develop win/loss messaging and collateral. Create battle cards for sales team. Conduct win/loss interviews and update messaging quarterly. Use AI to synthesize competitive research and model ROI comparisons. Sales Enablement & Support (35%): Create case studies (8-10 annually), one-sheets, demo scripts, and sales decks. Support sales team with proposal materials and RFP responses. Conduct discovery calls with prospects to inform messaging. Build customer reference program with 10+ active advocates. Track win rate, sales cycle length, and deal health. Customer Adoption & Success (20%): Drive product adoption within 30 days of sale through onboarding sequences, webinars, and customer success coordination. Track adoption metrics and NPS. Identify expansion and upsell opportunities. Build product feature adoption campaigns for new releases. AI-Leveraged Analysis & Strategy (5%): Use AI for competitive analysis, customer research synthesis, and ROI modeling. Build product marketing frameworks and templates for reuse. What We're Looking ForRequired:5+ years in product marketing, with experience launching or scaling a B2B software product Proven success with competitive positioning and win/loss analysis Strong case study and sales enablement writing skills Experience building and managing customer reference programs Track record of driving product adoption and customer success metrics Daily AI experience; ability to use AI for market research and analysis Comfort with sales process and ability to partner closely with AEsPreferred: Broadcast, media, or video technology background Experience with competitive SaaS software Experience in high-growth SaaS (30%+ YoY growth)ROI modeling and complex sales cycle experience (6+ months) How We'll Measure Your Success First 6 Months: Competitive positioning and win/loss messaging framework defined3+ case studies completed and published Sales enablement materials (decks, one-sheets, RFP responses) live5+ customer references recruited and actively supporting sales Media Command deal win rate improving to 35%+First 12 Months:8-10 case studies published10+ active customer references; reference close rate 40%+70%+ product adoption within 30 days of sale

Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.