Sr. Creative Strategist

Responsibilities: Define and refine the creative strategy by combining audience insights, brand priorities, competitive context, and campaign performance findings. Build messaging frameworks, campaign angles, and content concepts that translate brand positioning into persuasive consumer communications. Map content needs across the funnel so marketing assets support discovery, education, objection handling, and conversion at the appropriate moments. Establish stage-specific success measures to evaluate awareness, consideration, and conversion efforts based on the role each asset plays. Partner with acquisition and analytics teams to assess paid channel results and identify patterns in winning messages, formats, hooks, and offers. Create structured testing plans that explore new ideas while also improving proven concepts through iteration, audience expansion, and format experimentation. Use customer feedback, reviews, social listening, service insights, and behavioral trends to uncover motivations, objections, and unmet needs. Prepare clear creative briefs and strategic guidance for designers, editors, creators, AI-supported resources, and production partners to ensure execution aligns with insight-driven goals. Serve as a guardian of brand consistency while evolving the creative approach to remain distinctive, relevant, and growth-oriented.