Consumer Marketing Lead – Activation & Growth (FMCG/Consumer)

Your new company Our client is a high-growth, globally backed consumer business preparing to launch a new category in the U.S. market. With significant investment and a clear ambition to build market share, they are now strengthening their marketing leadership team ahead of a major go-to-market push. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks. Your new role You will take full ownership of the end-to-end consumer journey strategy, defining how the business acquires, engages, and retains consumers in a pre-launch environment. This is a senior, highly strategic leadership role with responsibility for building a scalable activation engine across the U.S.Own the full consumer funnel: acquisition, activation, and retention Lead the development of the U.S. consumer activation strategy Manage a ~$20M budget, optimizing spend and ROI across channels Lead and develop a team of ~4 marketing professionals Set direction for Digital and experiential (HoReCa/events) teams Manage and oversee creative, activation, and media agency partners Build and execute the activation strategy for a new product category in the U.S.Drive seamless omnichannel experiences across digital, retail, and live activations What you will need to succeed Proven experience owning the end-to-end consumer journey within a U.S. market Significant experience in consumer activation / growth marketing roles Background in FMCG, lifestyle, or high-activation consumer brands Strong leadership experience managing teams and external agency partners Experience owning and managing large marketing budgets ($10M+)Ability to operate in a build-from-scratch, pre-launch environment Deep understanding of U.S. consumer behavior and market dynamics Strong communication, stakeholder management, and strategic thinking skills What you will get in return You will have the opportunity to build a consumer strategy from the ground up in the U.S., with significant budget ownership, high internal visibility, and the chance to shape the launch of a new and evolving category within a fast-paced, globally backed environment. There would be support for US relocation to Raleigh along with great benefits including medical, dental/vision, pet insurance, 401k and many other above market offerings. What you will need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.