Direct Mail Manager

Rare Collectibles TV is a leader in the numismatic space, offering rare silver and gold coins with rich historical significance and compelling stories. Our customers aren’t just buying products; they’re passionate collectors acquiring meaningful pieces of history. We are seeking a highly analytical and execution-focused Direct Mail Manager to lead and scale our direct mail marketing efforts. This role sits at the intersection of strategy, operations, and performance marketing, owning the end-to-end lifecycle of direct mail campaigns while driving measurable growth. You will oversee and elevate our existing direct mail operations while building a more sophisticated, data-driven program that connects collectors to the history, rarity, and significance behind each offering. Strategic Leadership & Growth Own the vision and growth strategy for all direct mail campaigns Develop and manage a comprehensive annual direct mail calendar Identify opportunities to expand into new customer segments and acquisition channels Build highly targeted campaigns based on customer behavior, purchase history, and collector interests Continuously test and optimize offers, creative, and audience targeting Campaign Ownership (End-to-End) Plan, launch, and manage direct mail campaigns from concept through execution and reporting Select campaign themes, products, and narratives that resonate with collectors Ensure campaigns highlight the historical significance, rarity, and story behind each coin Data Analysis & Performance Optimization Analyze campaign performance and customer list effectiveness Run and interpret reports to drive decision-making and improve ROI Maintain accuracy of campaign and customer data within internal systems Generate insights to refine targeting and increase customer engagement and lifetime value Cross-Functional Coordination Collaborate with the graphic design team to develop compelling creative and refine product imagery Work closely with internal teams to ensure seamless campaign execution Partner with the call center and customer service teams to align on campaign messaging and customer experience Oversee coordination efforts and ensure all stakeholders are aligned throughout the campaign lifecycle Operational Execution Create and manage SKUs for direct mail products and campaigns Enter and maintain campaign data within internal databases Ensure accuracy and consistency across systems and reporting Manage timelines across multiple concurrent campaigns Revenue Optimization Develop and implement upsell and cross-sell strategies Identify high-performing offers and scale them Refine messaging to better communicate collectible appeal, rarity, and historical importance AI & Marketing Innovation Leverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generation Integrate direct mail with email and SMS campaigns to create cohesive, multi-channel customer journeys Identify opportunities to automate segmentation, creative variations, and campaign deployment Test and implement emerging technologies to improve efficiency, personalization, and campaign performance Align messaging and timing across all customer touchpoints